The shifting business-to-business world means companies have an opportunity to stand out by developing their own e-commerce marketplaces, writes Spryker Systems CEO Boris Lokschin. "[T]he truth is that Amazon, and its big tech brethren like Google and Facebook, are far too generic for specialized B2B sales," Lokschin writes.
The Business Journals (tiered subscription model)/Cincinnati
(12/23)
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The logistics industry will likely see more turbulence this year, with ongoing supply chain disruptions worldwide and high cargo costs related to surging Omicron infections, heightened government restrictions and a shrinking supply of ship workers and truck drivers. Belal Ahmed, chair of the International Maritime Employers' Council, fears that shipping companies will be forced to bring on unqualified workers, leading to "more serious incidents and accidents on ships, groundings, even pollution."
"Headless e-commerce" tools can help companies with customer relationship management, enterprise resource planning and other functions by combining data and allowing for real-time adjustments. "It's fast, flexible software that builds on extendable framework that utilizes less code," writes Alex Sayyah, CEO of Aleran Software.
The simple question, "How do we make people better off by working with us?" can help guide sales teams to better interactions with customers, suppliers and others, writes David Brock. The question can help sellers sharpen their value proposition while closely examining their "purpose, mission, and values," Brock writes.
Successful email marketing requires compelling copy, a clean visual presentation and most importantly "a strategic, data-driven approach," writes Christa Savickas of ddm marketing + communications. Savickas offers five key email considerations and tips for 2022.
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Excellent leaders find ways to say "yes," complete their goals and are ready to learn even more, writes Dan Rockwell. "Starting things is a distraction when you aren't committed to finish stuff," Rockwell notes.
Anyone can become a top performer by honing their strengths, seeking ways to improve, knowing their goals and tracking their progress, writes David Burkus. These people also have purpose, but it's "less about a big vision to change the world and more about specific people who are helped by the work that they do," Burkus writes.
