From Born Free <[email protected]>
Subject Born Free’s Year of the Lion – will you help secure a future for these iconic animals?
Date January 3, 2022 9:02 AM
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We’re launching a year-long action plan for lions in honour of our co-founder Bill Travers MBE.

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Dear John

Today, in honour of the 100th birthday of our charity’s fearless co-founder Bill Travers MBE, we’re celebrating the launch of our ‘Year of the Lion’ - a year of urgent action for lions with special lion-themed ways to support our work and get involved.

Bill Travers was a lion of a man. Sadly, he died in 1984, but his unstoppable energy, compassion and strength live on in the work of our charity.

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“His spirit remains a shining example we will always be true to.” ~ Virginia McKenna OBE


Sadly, lion numbers have been decimated from 200,000 a century ago to just 20,000 today. But there is hope and throughout the year, we’ll be fighting for a future for lions, and YOU can join us!

We’ve set up a Forever Lions Fund ( [link removed] ) in memory of Bill, a vital fundraising campaign, with funds raised throughout the year directly helping to address the plight of lions around the world.

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Together we can work to halt the devastating decline in wild lions which has seen numbers fall by 90% since the film Born Free was made; we can campaign for the welfare of lions exploited in captivity and rescue individuals in need; we can make real changes to the cruel trophy hunting and canned hunting industries; and we can inspire future generations to protect lions. Forever.

Read more about our four key objectives to tackle the real issues lions face, here ( [link removed] ).

With YOUR generous support, we can make real and permanent change.

PLUS: Look out for other ways to get involved throughout the year, including special events, competitions and activities, kicking off in London this January with the spectacular Born Free Forever exhibition ( [link removed] ). We’ll also be in touch soon to invite you to join the Born Free Pride, an exciting opportunity to receive exclusive updates and content throughout the year.  

Let’s make 2022 a year to remember,
and a year of action for lions!

Thank you,

The Born Free Team

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© 2021 - Born Free Foundation
2nd Floor, Frazer House, 14 Carfax
Horsham, West Sussex, RH12 1ER

The Born Free Foundation is a registered charity. (Charity Number: 1070906). Registered as a company limited by guarantee (Number 03603432) (England & Wales).

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