From 🚨🚨 MATCH ALERT 🚨🚨 <[email protected]>
Subject We have a second chance
Date January 1, 2022 1:52 PM
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ALERT: MATCH EXTENDED 24 HOURS ONLY

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We hate to start off the new year with bad news, John: We fell short of our end-of-year goal by just $6,049 — but we still have the chance to start the year with success right now.

Missing goals means scaling back. It means that there aren’t enough Brady staff to work on the bills we’re pushing in Congress. It means we’re behind the NRA’s millions of dollars spending spree. Truthfully, it means we can’t be effective in this lifesaving work — and we can’t start a brand new year of opportunity off track.

That's why we’re urgently coming to you: Our board of directors knows that we can hit our goal if we come together, so they agreed to EXTEND their match offer — but only until midnight tonight!

Please, will you rush $5 or more now and have it TRIPLED to power lifesaving action to end gun violence this year? Your gift could be the one that gets us over the top, so please, give now!

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Thank you for starting the year by living your values and helping us finally end this epidemic of gun violence.

— Team Brady



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