Hi friend,

I wanted to make sure you saw Ken’s email (see below).

We’re closing in on the end of 2021, but right now we are still $12,512 short of our goal. I need to give Ken an update, and the way it's looking so far, I’m not sure we can close the gap before midnight.

I saw that you hadn’t yet given to our year-end campaign. It’s really coming down to the wire, but you still have a few hours to join your fellow supporters. Can I count on you?

Please make a donation. It takes only a minute – and even just $10 will help.
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We’ve come a long way in 2021, and I hope you’re as proud as I am of what we’ve accomplished together thus far. But there’s still a lot of work to be done in 2022. As we look forward to a new year, I echo Ken’s sentiment: Your generosity helps EWG get results.

Any amount you can spare will make a difference. Reminder: All gifts are MATCHED. But this special matching opportunity ends at midnight.

A huge THANKS in advance, friend!

Maura Walsh
VP of Digital Strategies, EWG

P.S. If you made a gift recently and I missed it, my apologies! Thank you so much for your generosity.


---------- Original Message ----------
From: Ken Cook, EWG
Date: Friday, Dec 31, 2021
Subject: We have a moral obligation

Environmental Working Group
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TIME IS RUNNING OUT! - Help EWG Meet its 2021 Fundraising Goal - ALL GIFTS MATCHED - Donate before MIDNIGHT DECEMBER 31, and your TAX-DEDUCTIBLE gift will be MATCHED! - DONATE NOW
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Dear friend,

Before you head out for New Year’s Eve (or maybe you are hunkering down like I am), I wanted to give you a quick update about where we stand on EWG’s 2022 budget.

We are still very short – $36,887 – of our yearly fundraising goal and absolutely need to raise $4,098 every hour between now and midnight to continue fighting to get toxic chemicals out of your water, food and environment.
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I hate to ask, since you have already done so much for EWG during a very, very challenging year. But I know we can make up this deficit tonight if everyone reading this email chips in.

Can I count on you to help us hit this hour’s goal ($4,098)? Your gift will be MATCHED by a generous donor, which means it will go twice as far. $10 becomes $20, $25 becomes $50, and $50 becomes $100.
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More than 70 percent of EWG’s revenue comes from individuals like you: Please, take the next step and make your first gift to EWG tonight. There’s no more critical time.
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In the 29 years since we started EWG, our team has fought tirelessly for your right to know about the toxic chemicals in the products you use, the food you eat and the water you drink.

We do this because we believe we have a moral obligation to defend the right of Americans to live a healthier life in a healthier environment.

We’re up against some serious challenges: the ongoing pandemic, the prevalence of PFAS chemicals in our environment and the slow pace of change in Washington. But EWG is resolved to stand our ground and protect your health – and we have big plans for 2022.

And those plans take financial resources. You, friend, are part of our plan for 2022. Your voice and support gives us the power we need to make change. And with nine hours to go before midnight, EWG needs your support more than ever before. Please, if you can, donate now.

Thanks for your support, and please stay safe and healthy this New Year’s Eve!

Ken Cook
President and Co-founder, EWG


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This email was sent to [email protected]. To change your preferred email address, click here. [[link removed]]EWG's mission is to empower people to live healthier lives in a healthier environment. EWG is a non-profit and non-partisan organization. The EWG Action Fund, a separate sister organization of EWG, is a legislative advocacy organization that promotes healthy and sustainable policies.

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