Time is running out. Your year-end gift can be matched 4X.

Dear John, In just a few hours, 2021 will end — along with the opportunity to have your donation go an incredible 4X as far in the fight against Alzheimer's disease. Please make your first gift now, before this amazing offer ends at midnight. John, we can't know what the next year will hold in terms of unpredictable challenges or unexpected discoveries. But here's what we know for sure: As the baby-boom population ages, the number of Americans living with Alzheimer's or another dementia will grow, which means the number of people providing unpaid care for people living with Alzheimer's will also increase. We must stand up and continue to move toward our vision of a world without Alzheimer's and all other dementia. To provide help and hope to all those impacted by this devastating disease, we need your support tonight. While some clink glasses at midnight, others will be wondering how they'll navigate an Alzheimer's diagnosis or will be feeling anxious about their family member in an assisted living community. Some will miss the joy of New Year celebrations because of a loved one who is no longer with them. Please know we're here for you if you need us. If you need support, information or guidance, don't hesitate to call to speak with one of our master's-level clinicians who staff our free 24/7 Helpline (800.272.3900) every hour of every day. This opportunity to have all gifts made by midnight matched 4X, up to a total of $150,000, is made possible by a generous donor who wishes to remain anonymous. They have pledged their gift to the Tau Pipeline Enabling Program (T-PEP), a funding initiative to accelerate drug development breakthroughs that could help mitigate the toxic effects of tau protein "tangles" in the brain. Will you accept this challenge to achieve this critical year-end match, and to help provide care and support while advancing global Alzheimer's research — moving us closer to a dementia-free future for generations to come? Please show your support now, before midnight, while you can still make a tax-deductible gift and QUADRUPLE your impact. Your gift of $16 can become $32 $64 until midnight tonight. Your gift of $30 can become $60 $120. And your very generous year-end donation of $50 can become $100 $200. Please help us start 2022 strong by giving now, while your gift can go 4X as far to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you in advance for making a New Year's resolution that you can keep before 2022 even begins. Your generosity on this night of celebration and hope can change countless lives. Sincerely, Donna McCullough Chief Mission and Field Operations Officer P.S. Our $150,000 4X Year-End Match Challenge ends in just a few hours. The clock is ticking — but if everyone reading this email contributes right now, we'll make our goal and take a tremendous step toward our vision of world without Alzheimer's and all other dementia. Please make your most generous gift while you can still quadruple your impact in the fight against Alzheimer's. Happy New Year, and thank you so very much.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.