From Donna McCullough, Alzheimer's Association <[email protected]>
Subject 🕛 Quadruple your impact before the clock strikes midnight.
Date December 31, 2021 7:08 PM
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Today ONLY: 4X match

Alzheimer's Association

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DONATE NOW

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$150,000 4X Match Challenge

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Dear John,

I'm thrilled to report that just a few
hours into our $150,000 4X Year-End Match Challenge, we've had a
tremendous outpouring of support. But we really need the help of
everyone in our Alzheimer's Association community to unlock this
amazing match before midnight.

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Can you please take a moment and make a year-end gift now, while it
can go 4X as far?

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Donate Now

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John, I know I
don't have to tell you how remarkable a 4X match is -
particularly today, the last day of 2021. Nor do I need to tell you
that this is your last opportunity to make your year-end gift, which
may be tax-deductible, to offer compassionate care and support to the
more than 6 million Americans living with Alzheimer's disease.

So instead, I'll tell you some of the
phenomenal things we've accomplished over the last year. Thanks to to
the incredible support of our community, we were able to:

* Answer more than 220,000 calls through our 24/7 Helpline
(800.272.3900), offering free confidential support and
information to people facing Alzheimer's and all other dementia.
* Invest $70 million in Alzheimer's and dementia research,
including more than $59 million in grants to 253 new scientific
investigations.
* Advocate for an increase in Alzheimer's and dementia research at
the National Institutes of Health (NIH) of $300 million,
bringing federal funding to $3.2 billion annually.

And I know that with you by our side,
we'll achieve even greater things in 2022.

In just a few hours, we'll ring in a
new year - with both new opportunities and new challenges.
Please help ensure we can provide high-quality care and support and
accelerate global research through 2022 and beyond. Make your first
gift now, while you can quadruple your impact on our work to offer
help and hope to all affected by Alzheimer's.

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A generous donor who wishes to remain
anonymous has pledged to quadruple-match every gift made before
midnight tonight, up to a total of $150,000. Their gift will benefit
the Tau Pipeline Enabling Program (T-PEP), a funding initiative to
accelerate drug development breakthroughs that could help mitigate the
toxic effects of tau protein "tangles" in the brain. Because
tau tangles are implicated in a number of neurodegenerative disorders,
the research made possible by T-PEP could potentially benefit
individuals living with Alzheimer's, Parkinson's disease,
frontotemporal dementia and more.

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If you share our donor's commitment to
our fight, when you make a gift at this pivotal moment, you can make
4X the impact and make a significant difference in enhancing care and
support and advancing research. And, you can even make your year-end
gift as a tribute, in honor of a loved one. Can I count on you?

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Please make your year-end gift
now, while it can go 4X as far.

$16 can become $64.

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$30 can become $120.

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$50 can become $200.

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Match my gift 4x

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Happy New Year, and thank you for your
commitment to our fight. Together, we will continue to further our
mission to lead the way to end Alzheimer's and all other dementia
- by accelerating global research, driving risk reduction and
early detection, and maximizing quality care and support.

With deep appreciation,

Donna McCullough

Chief Mission and Field Operations
Officer

Facebook

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Twitter

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P.S. Despite the challenges of this
past year, our community stayed strong and united together. And our
commitment to those living with Alzheimer's and their caregivers
remains unwavering. Please help us end the year strong by donating
before midnight, while your gift can still be matched 4X. Thank you.

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$150,000 4X Match Challenge

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Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2021 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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