Dear John, This is just a quick note to make certain you saw my email below. I sent it to you yesterday, and I wanted to make sure you knew about this amazing year-end opportunity we have. This incredible 4X match challenge from a supporter, who wishes to remain anonymous, can quadruple the impact of your gift, up to $150,000. But please hurry; your chance to make a year-end gift that can be matched 4X ends Friday at midnight. Alzheimer's disease is the nation's largest under-recognized public health crisis. It affects millions of people — those who experience it directly as well as their caregivers, families and loved ones. By giving today, you will help us further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Thank you for responding. Sincerely, Donna McCullough Chief Mission and Field Operations Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Tuesday, December 28, 2021 To: John xxxxxx Subject: Please hurry: 4X Match Challenge ends soon.

Incredible chance for your year-end gift to go 4X as far to fight Alzheimer's

Dear John, Your support today is critical because time is running out on our $150,000 4X Year-End Matching Gift Challenge. We urgently need your help to reach our goal before we say goodbye to 2021. And we're saying goodbye in a big way. A generous donor who wishes to remain anonymous has pledged to match your gift — not once, twice or three times — but FOUR times, up to a total of $150,000. Our friend shares your commitment in the fight against Alzheimer's disease and understands that any gift multiplied four times can have a tremendous impact on helping to provide care and support and advance promising research. Their matching gift will support the Tau Pipeline Enabling Program (T-PEP), a funding initiative to accelerate drug development breakthroughs that could help mitigate the toxic effects of tau protein "tangles" in the brain. But this extraordinary opportunity ends on December 31. If you've been waiting for the right time — that opportune moment when your contribution can make the greatest impact — now is your chance. $150,000 4X Year-End Matching Gift Challenge Name: John xxxxxx Member ID: 16320960 ENDS: Midnight on December 31 STATUS: Pending (Donate now.) As a member of our caring community, you understand this is the time for action — to make your one gift go four times as far in our fight. This means you can make your generous year-end donation, which may be tax deductible, knowing: Your gift of $16 can become $32 $64 until Friday at midnight. Your gift of $30 can become $60 $120. And your very generous year-end donation of $50 can become $100 $200, up to the total match amount of $150,000, helping to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. When you give to the Alzheimer's Association, you're helping us offer necessary care and support for more than 6 million people living with Alzheimer's and their over 11 million caregivers through our free 24/7 Helpline (800.272.3900). You're enabling us to continue our advocacy efforts that push for increased resources to support all those impacted by Alzheimer's. And you're helping to fund the cutting-edge research that could one day lead to a cure. We can't stop now. Too many lives are at risk. To keep pushing forward in important areas like these, we need the consistent support of those who share our commitment — people like you. Can I count on your support while your gift can have FOUR times the impact? If everyone reading this makes a gift, we can achieve this match challenge and further our efforts to end this devastating disease for our loved ones and friends living with Alzheimer's. Thank you. Sincerely, Donna McCullough Chief Mission and Field Operations Officer P.S. Thank you for your interest in our work. Now, I hope you'll take your concern to the next level by providing your financial support. Please join with us today, knowing every dollar you give can be matched 4X, up to $150,000.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.