From Donna McCullough, Alzheimer's Association <[email protected]>
Subject Announcing: Your chance to make 4X the difference with your year-end gift
Date December 28, 2021 9:34 AM
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Right now, your year-end gift to
fight Alzheimer's disease can be matched FOUR times.

Alzheimer's Association

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DONATE NOW

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$150,000 4X Year-End Matching Gift Challenge

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Dear John,

2021 is almost over. And with the end
of the year comes an incredible opportunity to make a big difference
in our fight against Alzheimer's disease - 4X the difference, in
fact.

I wanted to get this email out to you
as early as possible to tell you about this amazing match challenge
that just arrived. It's our $150,000 4X Year-End Matching Gift
Challenge, and it's available for only four days.

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A generous donor who wishes to remain
anonymous is ending the year by taking tremendous action in the fight
against Alzheimer's and has pledged to match four times the amount of
all gifts that come in before year's end - up to a total of
$150,000. Their matching gift will support the Tau Pipeline Enabling
Program (T-PEP), a funding initiative to accelerate drug development
breakthroughs that could help mitigate the toxic effects of tau
protein "tangles" in the brain.

That means whatever you give today can
have 4X the impact on helping to provide care and support and advance
vital research.

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Donate Now

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Our mission at the Alzheimer's
Association is to lead the way to end Alzheimer's and all other
dementia - by accelerating global research, driving risk
reduction and early detection, and maximizing quality care and
support. And with your gift today, we can make big strides toward
achieving that mission, which could lead to new methods of treatment,
prevention and, ultimately, a cure.

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John, chances
are you know someone living with Alzheimer's. With the increasing
number of Alzheimer's cases each year, it's almost certain to affect
your life in the future. I know you care about beating this cruel
disease, and we thank you for joining our community. Now, I'm urging
you to get involved to help us win this fight. Will you please join us
today with a special gift while you can have 4X the impact? Together,
we can make the most of this wonderful opportunity.

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Just look how far your gift can
go today:

$16 can become $64.

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$30 can become $120.

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$50 can become $200.

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Match my gift 4x

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With your help, we've made great
progress in 2021. Currently, the Association is investing more than
$250 million in over 750 active best-of-field research projects in 39
countries.

We answered over 220,000 calls to our
free 24/7 Helpline (800.272.3900) and offered online education, as
well as connected people across the United States, to local resources,
support groups and community programs.

And we raised our voice and advocated
for increased government funding to accelerate research and create
better care initiatives.

And incredibly enough, next year could
bring even more dramatic advances. We're working hard to find a cure
for this cruel disease, and until we do, we won't let go of our
commitment in this fight.

With your continued support, we
believe one day we'll realize our vision of a world without
Alzheimer's and all other dementia. Help us get there. You'll have the
extraordinary gratification of knowing you made a difference in the
lives of millions living with Alzheimer's. Please consider what you
can give and send it today. But don't delay.

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Act now while the impact of your year-end gift can be multiplied four
times and may be tax-deductible.

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Donate Now

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If your New Year's resolution is to
make a difference in 2022, then respond right now and make 4X the
impact in fighting Alzheimer's. Let us hear from you today. Thank
you.

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Sincerely,

Donna McCullough

Chief Mission and Field Operations
Officer

Facebook

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Twitter

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P.S. Our $150,000 4X Year-End Matching
Gift Challenge is only around for a short time. Your gift is urgently
needed now while it can go 4X as far. Please send your best year-end
gift today.

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Donate Now

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$150,000 4X Year-End Matching Gift Challenge

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Your donation will strengthen our efforts
to advance Alzheimer's care, support and research. From face-to-face
support to online education programs and promising global research
initiatives, your gift makes a difference in the lives of all those
affected by Alzheimer's and other dementias in your community and
across the world. Thank you for your continued support.

Alzheimer's Association Home Office, 225
N. Michigan Ave., Fl. 17, Chicago, IL 60601

© 2021 Alzheimer's
Association. All rights reserved.
800.272.3900 | alz.org

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® | Donate

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