John,
My job as Digital Director at Real Justice encompasses all of our online mobilization strategy — and near the top of that list is digital fundraising.
Our digital fundraising comes entirely from folks like you who give when you read emails like this one, when you see one of our digital ads, through word-of-mouth of other supporters, or if you just happen upon us and our efforts organically.
As long as Real Justice has existed, we’ve relied heavily on our digital fundraising to power our efforts — from electing DAs across the country who are confronting mass incarceration and police violence to fighting for the freedom of those who are wrongfully incarcerated to showing up and holding politicians accountable when they continue to uphold such a violent legal system.
This year, we took on some enormous efforts that set us back by a pretty significant amount financially, but we were prepared because we knew our community of online supporters is incredibly strong.
But I’ll be honest — our fundraising has slowed down and it couldn’t have come at a worse time. Our opponents are targeting our work and frankly, we don’t have the funding they do.
We have big, incredibly important plans for 2022. We’re not backed by big corporate donors or those who can give unlimited amounts.
So, when we ask for donations, especially through emails like this, it’s because we really need the support. Most of the people who read these emails don’t give — and sometimes they plan to, but forget.
John, I am so proud and humbled to have the backing of people like you.
It keeps us accountable to you and it keeps us grounded in our grassroots efforts.
I have seen the power of these contributions save lives, John.
I have seen how they have helped us scale up our efforts as an organization, directly delivered wins for our elected DAs, and changed the lives of so many people across the country.
Thank you for what you do and for whatever you can give. Myself and everyone at Real Justice are so grateful to have you with us.With gratitude,
Zoë Wong
Digital Director
Real Justice