Dear John, I just wanted to check in and see if you had a chance to read my earlier email about our exciting $200,000 Holiday Match Challenge. If not, could you please take a moment now? We still haven't raised the $200,000 we need to unlock this match challenge from our generous donor, who wishes to remain anonymous. I want to give you one more chance to make your gift go 2X as far to provide care and support and accelerate crucial Alzheimer's research. Can I count on you to take advantage of this limited time opportunity to double your impact on our fight to end Alzheimer's? Your generosity today will help support our mission as we lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. During the holiday season, we thank you, from the bottom of our hearts, for supporting our important work. Sincerely, Donna McCullough Chief Mission and Field Operations Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Monday, December 20, 2021 To: John xxxxxx Subject: Your holiday match gift status is PENDING.

Hurry: This 2X holiday match ends soon.

Dear John, This is the last time I'll reach out to you about our incredible $200,000 Holiday Match Challenge. And I'm really hoping I'll hear from you, because we still haven't yet raised the $200,000 we need to unlock this match from our generous donor, who wishes to remain anonymous. For the more than 6 million Americans living with Alzheimer's disease and their 11 million caregivers counting on high-quality care and support — along with the critical research that could one day mean an end to this cruel thief of a disease — will you make your first gift today, while you can still double your impact? $200,000 Holiday Match Challenge Name: John xxxxxx Member ID: 16320960 $200,000 Holiday Match Challenge: Available Status: Pending (Donate now.) Our match donor has pledged their gift in support of the Tau Pipeline Enabling Program (T-PEP), a funding initiative to accelerate drug development breakthroughs that could help mitigate the toxic effects of tau protein "tangles" in the brain. Because tau tangles are implicated in a number of neurodegenerative disorders, the research made possible by T-PEP could potentially benefit individuals living with Alzheimer's, Parkinson's disease, frontotemporal dementia and more. Your holiday gift today will help us provide critical, 24/7 support through channels including alz.org, phone and in-person care consultation, support groups, education programs and more. You will also accelerate progress toward new methods of diagnosis, treatment, prevention and, ultimately, a cure for this devastating disease. If everyone reading this donates today, we can achieve our match goal and make 2X the impact. Our work to achieve an end to Alzheimer's must be one of our most urgent priorities for all those impacted by this devastating disease. That's why I'm asking you to make a gift right now, while your gift can be matched — up to a total of $200,000 — before this match challenge ends on December 31. Please don't miss this chance to double your impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Sincerely, Donna McCullough Chief Mission and Field Operations Officer P.S. I appreciate all you have done this year to support our work. Please make your year-end gift while every dollar you contribute can be matched up to a total of $200,000. And — your donation may be tax deductible.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.