On Behalf of USPS: How to Reach Hispanic Voters Problem viewing? View in Browser [ [link removed] ] New Insights on ReachingHispanic Voters with Authenticity Hello John:
An effective and culturally relevant campaign approach is the difference between resonating and connecting with Hispanic voters – or not. Our most recent research found that authenticity, attention to detail, and culturally rooted design are key for maximum impact with this audience. Some highlights include:
Read the Fact Sheet • Make it authentic. Hispanic Americans want authentic connections – they do not want to feel as though campaigns are only targeting them in a performative way. Take the time to understand the cultural nuances that are within the broader Hispanic community and what will resonate with your specific target audience. • Language is important. While 32% of Hispanic Americans speak Spanish as their primary language, only 26% of Hispanic Americans reported receiving direct mail pieces in Spanish. However, those who did receive direct mail pieces in Spanish were more likely to read it than those who only received direct mail pieces in English. • Mail reinforces interactivity. 69% of Hispanic Americans say direct mail is harder to ignore than TV ads. And 3-in-4 Hispanic Americans agree that the direct mail pieces they received reinforced information they saw in TV or online ads. However, only 56% of eligible voters who identify as Hispanic reported being contacted with direct mail pieces by campaigns – compared to 73% of eligible voters who identify as White. To learn more about how to reach Hispanic voters and other mail tactics, visit the Postal Service at deliverthewin.com [ [link removed] ] . This is a sponsored communication on behalf of The United States Postal Service. Information contained herein was provided by the sponsor and does not necessarily reflect the views or endorsement of the American Association of Political Consultants. AAPC's mailing address is: 1750 Tysons Blvd. Suite 1500, Mclean, VA 22102 Want to change how you receive these emails? Update your email preferences here or unsubcribe [ [link removed] ]