Smashing Stereotypes in Advertising 

This week, we published Smashing Stereotypes in Advertising a new guide published in collaboration LIONS.

It draws on landmark research by our Commission on Gender Stereotypes, Unlimited Potential, and supports advertising, marketing and communications practitioners who want to actively challenge gender stereotypes throughout the creative process.

The guidelines provide a blueprint for action, from pitching and story-boarding to styling and casting. It presents case studies and a checklist for the creative industry to draw upon at every stage. 

Who Gets to Play Now? 

Let Toys Be Toys volunteer researchers analysed over 300 ads to examine what they’re telling kids about what it means to be a boy or a girl, repeating research carried out in 2015. It found that: 

➡️ 49% of ads featuring children have both boys and girls, up from 36% in 2015
➡️ 63% of ads for construction toys featured girls, up from just one out of 7 in 2015
➡️ 30% of ads featured only girls, up from 28% in 2015

Want to join our team? 

So, if you are passionate about promoting gender equality and women's rights with a track record of successful trusts and foundations fundraising experience, then we'd love to hear from you! 

To find out more about this role, you can download the Trusts and Foundations Senior Officer job pack on our website 👇 Closing date for applications is 16th January 2022.

Fawcett values equality and diversity. We particularly welcome applications from disabled candidates, older candidates and black and ethnically minoritised candidates, who are currently under-represented in our organisation.

Fawcett Christmas Collection

In need of some last minute festive and feminist gifts? We have the answer for you! 😍

Shop our new clothing range including our exclusive, All I Want for Christmas is Equality Christmas jumper. And for little ones, we have an exciting new kids’ range, featuring jumpers and t-shirts, the perfect gift for the young and aspiring feminists in your life.

What's even better, every purchase from the Fawcett shop this weekend will receive free first class UK shipping when selected at checkout, arriving right in time for Christmas 🎄