Please hurry. We're running out of time.

Dear John, You're a huge part of this holiday season at the Alzheimer's Association. We're so thankful to have a caring friend like you, who believes in our vision of a world without Alzheimer's and all other dementia. That's why I'm reaching out to update you on our $200,000 Holiday Match Challenge and give you another chance to double your impact on our work to provide quality care and support, and accelerate the research community's search for treatments, earlier detection, and prevention strategies for Alzheimer's and all other dementia. This incredible opportunity comes by way of a generous donor who wishes to remain anonymous. Their gift will support the Tau Pipeline Enabling Program (T-PEP), a funding initiative to accelerate drug development breakthroughs that could help mitigate the toxic effects of tau protein "tangles" in the brain. In the spirit of giving, they're supporting our work by pledging to match all gifts up to a total of $200,000. Your first gift, which can go 2X as far today can: Enhance care and support for people affected by Alzheimer's through services like our free 24/7 Helpline (800.272.3900), along with valuable online tools like our education programs and Alzheimer's Navigator®, which helps caregivers map out an action plan. Drive our work to accelerate global dementia research. Advance public policy to increase research funding and support for all of those affected by Alzheimer's. Hurry: Limited time to be part of our $200,000 Holiday Match Challenge John, a person living with Alzheimer's may feel a special sense of loss during the holidays because of the changes they have experienced. Likewise, caregivers may feel overwhelmed maintaining traditions while providing care. By donating today, while you can double your impact on our vital work, you'll give all those impacted by this disease something we all need during this season: hope. But you're running out of time, because in order to secure this $200,000 match, we must raise the same amount by December 31. Please make your most generous gift now. Thank you in advance for supporting our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. We're so grateful for all you do. With gratitude, Donna McCullough Chief Mission and Field Operations Officer P.S. Warm wishes of the season to you and yours. Please make a gift that can achieve 2X the impact now.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.