Help us fight Alzheimer's with your gift now.

Dear John, Less than a week into our $200,000 Holiday Match Challenge, we're already seeing a tremendous response. But we still need your help to reach our $200,000 goal and unlock this incredible match. Please take part in this amazing opportunity to have your holiday gift go twice as far to support our vision of a world without Alzheimer's and all other dementia. This opportunity is thanks to a generous donor who wishes to remain anonymous. They believe in our fight so much they've pledged to match all gifts until December 31 — if we can raise the same amount by the deadline. Their matching gift will support the Tau Pipeline Enabling Program (T-PEP), a funding initiative to accelerate drug development breakthroughs that could help mitigate the toxic effects of tau protein "tangles" in the brain. Your donation today, in any amount up to $200,000, can be matched and will accelerate research while also helping us provide much-needed care and support in the coming year — through channels including phone and in-person care consultation, support groups, education programs, and helpful online tools at alz.org. John, they say numbers don't lie. Here are just a few of the alarming statistics signaling the seriousness of the Alzheimer's crisis: More than 6 million: The number of Americans living with Alzheimer's. Over 11 million: The number of Americans who provide unpaid care for people living with Alzheimer's or another dementia. 145%: The increase in Alzheimer's deaths from 2000-2019. But we know the numbers aren't just statistics. They represent people, families, loved ones and friends. That's why your support of our $200,000 Holiday Match Challenge is so critical today. Your gift today can double your impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. John, we so appreciate your commitment to the fight against Alzheimer's. Please make your first gift today, while it can go twice as far to realize our vision of a world without Alzheimer's and all other dementia. Many of the numbers associated with the Alzheimer's Association tell a different story — one of the strength of our community. Here are just a few examples: Our free 24/7 helpline (800.272.3900), staffed by master's-level clinicians, answers more than 220,000 calls annually; the over $250 million being invested in the more than 750 projects in 39 countries; and Alzheimer's and dementia research at the National Institutes of Health (NIH) has increased by $300 million, bringing the funding at NIH to $3.2 billion annually. By donating to our $200,000 Holiday Match Challenge today, you'll give help and hope to countless people affected by Alzheimer's this holiday season. Thank you. Your gift can go twice as far in the fight to end Alzheimer's. With gratitude, Donna McCullough Chief Mission and Field Operations Officer P.S. The opportunity to DOUBLE your impact is only available for a limited time. Please join us in the fight to end Alzheimer's with your donation today.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.