From Lois Anderson (ORTL) <[email protected]>
Subject CNN took second place!
Date December 15, 2021 5:30 PM
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Dear John,

Two weeks ago, the Supreme Court heard oral arguments related to the largest abortion case in nearly 30 years, Dobbs v. Jackson.

That’s why we asked for your help to launch an ad campaign that would reach the largest number of our neighbors, in the quickest way possible.

Thanks to hundreds of members from across Oregon, we secured the funding needed and launched the campaign. Here are the (huge) results:

The ad was viewed 2,871,416 times. Of those views, the ad was viewed in its entirety 2,655,913 times! (The advertising specialist we worked with said that was a very unusually high completion rate.)

The ten websites with the most views were:Fox NewsCNN (!!!)Food NetworkPeopleGood HousekeepingElleEntertainment WeeklyWeatherMSNForbesWe were able to add an additional $40,000 buy in Deschutes County that will be running through the 21st.

If you would like a quick rundown on Dobbs, we made a one-page talking points document that you can view here [[link removed]]. Also you can listen to the oral arguments in the case here [[link removed]]. Let us know if you have any further questions!

Because everyone deserves an advocate,

Lois Anderson

Executive Director

Support Our Work [[link removed]]

4335 River Rd. N

Keizer, OR 97303

(503) 463-8563

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