Don’t let your clients lose sight of reality

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National Association of REALTORS®
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December 14, 2021


Misconceptions About a Seller’s Market
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Properties can linger if sellers cling to erroneous beliefs about their home’s value or brush off needed repairs, real estate pros say.


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Overthinking your business plan? Here’s how to build one that will actually help you stay on track, stay nimble, and close more deals in 2022.
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The Most Recognizable Real Estate Brands
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Consumers recognize these companies by their logos alone, a new survey finds.


Study: Commercial Real Estate Faces Rising Flood Threats
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About 730,000 retail, office, and multi unit residential properties could incur $13.5 billion in damages next year.


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Where Santa Claus Is Bringing More Residents to Town
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Christmas-themed communities are seeing a rise in sales as remote workers and retirees search for yuletide cheer all year.


Contractors Hard to Find Amid Renovation Boom
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More than half of homeowners who recently inquired about a project were told it would take at least three months for work to start.


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NAR in the Media

Housing Investments Should Close Race Gap
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The housing piece of the Biden administration’s Build Back Better plan should include policies aimed at closing the racial homeownership gap, Bryan Greene, NAR’s vice president of policy advocacy, writes in a Newsweek op-ed. Such policies would help families build wealth and spur economic growth, he says. Read more. [link removed]


We Recommend


Residential Appraisers: Data Scientists, Artists, or Quacks?
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Good analytical techniques, good data, and good judgment are all key to accurately appraising a home.


13 Home Trends Stealing the Spotlight in 2022
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While buyers are still seeking homes that offer safe, enjoyable shelter, new wish list items are emerging that give houses better design and function.


7 Tech Tools From the Expo Floor
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From home tech demonstrations to cash drawings and beer floats, there was something for everyone at the 2021 REALTORS® Conference & Expo. Here is a sampling of products featured this year.


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Real estate agents: it’s your world. Rocket Pro℠ Insight has just simplified it. Learn more.
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From Our Blogs


STYLED, STAGED & SOLD

6 Nontraditional Holiday Decorating Trends
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From touches of nostalgia to weaving in vibrant colors, here’s how homeowners are adding elegance and festive cheer to their homes this year.


CULTURE SCAN

5 Questions for ‘The Housing Muse’
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Melissa Dittmann Tracey, the host of the popular new podcast, dishes on the hottest home design and staging trends—and explains why you should never have to comb your furniture.


YPN LOUNGE

The 2021 Networks of the Year
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Five YPN groups received honors at the first face-to-face networking event for YPN members in two years.



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