John,

We’re excited to announce that the next Take Down Tobacco National Day of Action will once again take place on April 1, 2022. 

Why April Fool’s Day again?

Because we’re not fooled by the tobacco industry’s latest tricks.

Big Tobacco companies Altria and Philip Morris International have launched major PR campaigns claiming they’re the good guys. They say they’re “Moving Beyond Smoking” and “delivering a smoke-free future” – but we’ve heard it all before, and we know it’s just smoke and mirrors. They continue to sell billions of cigarettes in the United States and around the world, market addictive and deadly tobacco products to kids, and aggressively fight regulations that would actually reduce smoking.

It's now more important than ever that we, along with our partners, call out Big Tobacco and expose their false narrative. We need to mobilize youth across the country to fight back – to show these companies that we won’t be fooled any longer, and to make sure policymakers don’t believe their lies.

Together we can combat their claims of being “responsible” and “reformed,” and expose all their foolery.  

Holiday shopping: AmazonSmile is a way to support the Campaign for Tobacco-Free Kids every time you shop. When you shop for gifts or other items at smile.amazon.com/ch/52-1969967, AmazonSmile will donate 0.5% of every eligible purchase to the Campaign for Tobacco-Free Kids.

Give it a try!