This week, the National Collegiate Athletic Association (NCAA) Board of Governors voted unanimously to allow student-athletes to earn money from the use of their name, image, and likeness. That’s great news for student-athletes across the country—and the case of Donald De La Haye helped make this change in policy possible.
De La Haye, a kicker on the University of Central Florida’s football team, was forced by UCF to choose between business success on his popular YouTube channel and a collegiate football career because of the NCAA’s arbitrary prohibitions on student-athletes’ ability to profit from the use of their own name, image, and likeness. Together with the Goldwater Institute and the Texas Public Policy Foundation, De La Haye sued UCF for violating his First Amendment rights. The young entrepreneur ultimately chose to focus on his YouTube channel and continue making videos, and he settled his lawsuit in late 2018.
“Colleges and universities should encourage student-athletes to harness their talents and skills to build their careers and help their communities,” said Goldwater Director of National Litigation Jon Riches, who represented De La Haye in his lawsuit. “For far too long, public universities blindly adhered to a NCAA regime that was both unjust to student-athletes and unconstitutional under the First Amendment. We are very happy to see the NCAA finally reverse course and allow students to make the most of their skills and talents so that they have as many opportunities as possible available to them.”
|