Today you have a chance to make 3X the difference.

Dear John, I know you care about our fight against Alzheimer's disease, so I wanted to let you know right away about this special opportunity. I've just learned that we've received a new $50,000 challenge with an offer to triple match your gift just in time for the holidays. Here's the story: Inspired by the extraordinary generosity of our community for #GivingTuesday and the huge impact of that support on our ability to provide care and support and propel research forward, a generous supporter stepped up to give us an amazing year-end boost. This donor, who wishes to remain anonymous, has pledged to triple match every gift until January 15, up to a total of $50,000. That means whatever you give today can have 3X the impact during our $50,000 3X Match Challenge. Their remarkable gift is dedicated to the donor's local chapter and will support regional ALZ CARES initiatives, including expanding community partnerships by recruiting and training volunteers to deliver community education and resources. Your gift today can go three times further to provide care and support nationwide and advance global research. And what better time to make a gift that truly matters than during this season of giving? You'll be delivering help to those living with Alzheimer's disease and their caregivers when it's needed most — and delivering hope by accelerating critical research. Our mission at the Alzheimer's Association is to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. I'm hoping I can count on you, as you are someone who understands the importance of fighting Alzheimer's, to respond with a generous gift today. Show your support during this TRIPLE match challenge: A surprise match challenge like this is such an incredible gift and when it offers an opportunity to triple match your donation, it's too good to let pass by. Please give whatever you can today — knowing that your impact can triple in the fight against this devastating disease. When you give, you'll be helping to fund research that's progressing through more than 750 best-of-field projects in 39 countries around the world. Your gift will also help fund our free 24/7 Helpline (800.272.3900), which offers real-time support for people living with Alzheimer's and their caregivers and ensures we can continue to provide education programs and tools like our Community Resource Finder. And you'll be helping us advocate for more resources at all levels of government to fight this cruel disease. We're advancing on several fronts at once. And your support makes it all possible. So please, help us achieve our vision of a world without Alzheimer's and all other dementia by giving generously today while your gift can make 3X the impact. Thank you. Sincerely, Donna McCullough Chief Mission and Field Operations Officer P.S. With this $50,000 3X Match Challenge, whatever you give now can have three times the impact. Please don't delay. Send your best gift now and provide help and hope to those who need it most, during the holidays and all year long.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.