Dear John,

I have to be honest with you, it’s been a pretty turbulent week at the People’s Vote campaign. 

In case you don’t know, last Sunday, the board of the campaign decided to change the senior executive team. They did this because they believed the campaign needed a different direction for a likely General Election. That election was called on Tuesday and will take place on December 12th.

Many people in the campaign team felt very loyal to the senior figures who were leaving and walked out in solidarity with them. A lot of the team stayed and are continuing to crack on with our plans for this General Election. 

Divisions like this are best resolved in private in a collegiate, calm, and professional manner. The only other thing I have to say on this matter is that I really hope the rest of the team who aren’t at work decide to come back as soon as possible. I understand their reasons to leave - personnel changes are always going to be controversial - but, as of today, there are 41 days left before the election. And we must be absolutely focused on this election. 

Every election, parties tell us: “this is the most important election of your lifetime!” Most of the time this is nonsense. But not this time. 

In all of my 22 years of working in politics, this is by far the most country-defining election I’ve ever worked on. 

There are two possible outcomes. Either Boris Johnson will win a majority, or he won’t. If he does, Parliament will quickly vote through his Brexit deal or even worse, let us crash out with No Deal in January. 

However, if Boris Johnson doesn’t win a majority, there will almost certainly be a majority for a People’s Vote. This is because of all the other major parties (Labour, Liberal Democrats, SNP, Greens, Plaid) support one. 

So we have 41 days before the future of this country is decided. 41 days before we elect a Parliament that votes for a terrible Brexit deal and 10 more years where we discuss nothing but Brexit. Or 41 days before we elect a People’s Vote Parliament that gives us the chance to have the final say on Brexit. 

The bookies think it’s a coin toss. They say there’s a 51% chance of Boris Johnson getting a majority, and a 49% chance of him not getting one. It’s all to play for. 

How can we help elect a People’s Vote Parliament? 

The objective of our campaign in this election is to get as many people as possible to use their vote tactically in the key, marginal constituencies. 

Our friends at Best For Britain have done some great modelling and polling of this election. It shows that if nobody in our movement votes tactically, Boris Johnson is currently set to win a big majority. 

However, if just 40% of Remainers vote tactically, we can defeat him.  

In places like St Albans, a Lib Dem-Tory marginal, we need everyone to support the Lib Dems. In places like Chingford and Woodford Green, a Labour-Tory marginal, we need everyone to support Labour. 

We will always back the candidate in each seat who is best-placed to beat Boris Johnson and Nigel Farage’s candidates. 

All of us in this movement for a People's Vote need to be focused on this one objective of getting people to tactically vote in the key constituencies. 

So, what are we at the People’s Vote campaign doing? 

1. We’re going to be launching our tactical voting website early next week. We’re just crossing the t’s and dotting the i’s to make sure we give the best, data-driven recommendations around. You can find it on our tactical voting website. Sign up and get all your friends and family to as well, particularly those who live in marginal seats! 
2. We’re going to be asking you to campaign for candidates who we need to win. This Sunday morning, we're asking activists who can make it to come to Uxbridge to campaign to unseat Boris Johnson. In the afternoon, we're asking people to defend Dominic Grieve in Beaconsfield. If you can make the Uxbridge session, please click here. If you can make the Beaconsfield one, sign up here.
3. We’re going to be crowdfunding as much money as possible, and then immediately donating it to pro-People's Vote candidates in the key marginal seats. A Many of them at the moment can't even afford basic things like posting their campaign literature to their voters. So please chip in what you can here.

One of the few silver linings of Brexit is that people, especially young people, are more engaged that ever in politics in the UK. Together, we have mobilised a million people to take to the streets - twice. Our relentless canvassing and street stalls in every corner of the country have helped the UK change its mind on Brexit. We’ve persuaded hundreds of MPs to support a People’s Vote, making it the policy of every party in Parliament aside from the Tories and the DUP. 

Together, we can make a massive difference in this General Election. 

We can defeat Boris Johnson. 

We can elect a People’s Vote Parliament. 

But we can only do it if hundreds of thousands of us take effective action and are relentlessly focussed on our objective of getting people to tactically vote in the key marginal constituencies. 

We need peoples like you to get involved in any way you can. If we have the right recommendations, knock on the right doors, phone the right people, tweet the right message, and chip in what we can - we will win this. 

From,

Patrick Heneghan OBE, 

CEO of the People's Vote

P.S. Forward this email to any friends you have who support our cause. And ask them to sign up to our mailing list. We need as many people as possible to get involved in this election!