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November 30, 2021
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Top Story
This year's expected revenue growth rate for US wholesale distribution increased to 21.3% in November from 20.8% the previous month, the University of Colorado Boulder Leeds School of Business forecasts. The forecast for 2022 is 8%, up from 6.6% in October.
Full Story: Modern Distribution Management (tiered subscription model) (11/28) 
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Webinar: Driving Revenue Through Pricing Optimization
Customers have grown accustomed to the high price fluctuations - take advantage of it while you can. Now is the time to take advantage of the price increases to reset pricing and profitability. Join us Dec. 9th at 1pm ET to learn pricing optimization strategies that will help you grow revenue in 2022. Register here.
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Operations and Technology
US truck tonnage grew in October, with the American Trucking Associations' For-Hire Truck Tonnage Index increasing 0.4%, compared with 2.2% growth the previous month. The seasonally adjusted index rose 1.8% year-over-year.
Full Story: CSCMP's Supply Chain Quarterly (11/24) 
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Robotics company Outrider has a test yard near Denver where robotic trucks bring trailers to warehouses, freeing up human workers for other tasks. The company's trucks also are being tested at other locations.
Full Story: Colorado Public Radio (11/26) 
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Improving air quality in commercial spaces
Indoor Air Quality (IAQ) is vital to the comfort and well-being of the workforce. Download the White Paper to learn what to look for when selecting an air purifier for your commercial space.
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Sales and Marketing
Salespeople should focus on seven basic skills to be successful, including picking the right targets, discovering what the buyer needs, planning sales calls and using relationships with existing customers, writes sales trainer Paul Reilly.
Full Story: Industrial Distribution (11/29) 
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Business-to-business marketers can adopt six key strategies to drive growth and increase engagement with online prospects. These include tracking and qualifying digital leads using tools like Insightly, emulating the thought leadership content of brands such as Deloitte and Aha!, and encouraging customers to share testimonials on social media.
Full Story: TechRadar (11/24) 
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What drives shopper decisions?
For brands to open up new ways to drive incrementality, they need to understand who their shoppers are today, and who they could be tomorrow. Join MikMak and LiveRamp as we explore the importance of consumer identity and the power of coupling data with eCommerce insights.
Register here.
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The Business Leader
One method of getting past a challenging problem is to gather the relevant information, take your next steps and review how you feel afterward, writes Sinclair Ceasar. "Once you've taken action, you'll most likely feel motivated and inspired to crush other items on your to-do list," Ceasar writes.
Full Story: Shine (11/19) 
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The first step for handling a crisis or downturn is to be honest about what's happening at the organization, followed by investing in your people through skills development, rewards and flexibility. One-on-ones are also a crucial opportunity to understand how your employees are doing and improve your relationship with them.
Full Story: Lighthouse (11/26) 
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NAW Insider
NAW 2022 Executive Summit: THE FUTURE OF DISTRIBUTION IS NOW!
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The NAW Executive Summit is back in-person January 25 - 27, 2022 and it will be bigger and better than ever before! Learn more about the NAW 2022 Executive Summit.
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Maria Tallchief,
ballet dancer, actor
November is Native American Heritage Month
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