Today is Giving Tuesday, a day that has become known globally as a time to give generously and do good. 

In just a few minutes, Facebook will start matching donations made today. Your matched donation will then be further matched by a generous Animal Outlook donor, meaning your donation will have four times the impact in helping farmed animals.

Your doubled donation will then be matched again by a generous Animal Outlook donor as part of our end-of-year matching campaign. This means your donation will have four times the impact for farmed animals. 

You’ll need to be quick though as Facebook is matching donations on a first-come first-serve basis and funds are limited. For the first two million dollars donated to charities today, Facebook will match these donations dollar for dollar. For the next six million dollars donated, they’ll match 10%. 

This is the only day during the year where you’ll have the opportunity to make such an amazing impact. 

Your donation will help to:

• Expose the truth through undercover investigations.

• Deliver justice through legal advocacy.

• Revolutionize food systems by shifting away from animal production and toward a plant-centric future.

• Inspire change through outreach and education.

By quadrupling your donation today, you’ll help fuel hard-hitting investigations and legal advocacy. Some of our 2021 highlights include: 

• Our investigation of Bravo Packing, which slaughters cows to produce Performance Dog Diet dog food and horses for exotic animal food, documented a non-ambulatory or “downed” cow being delivered and cruelly slaughtered in a protracted episode. We believe this violated both federal and state law and are continuing to seek prosecution for animal cruelty. We also submitted a complaint to the FDA and the New Jersey Department of Health against Bravo Packing based on the presence of Salmonella in their products, which led to a recall.

• Our investigation at a North Carolina chicken hatchery owned by Case Farms, which processes more than 200,000 chicks daily and is one of the top 15 chicken producers in the U.S., showed the torment these fragile chicks experience and the devastating impact of viewing animals as food products.

• We continued to defend Prop 12, California’s law against extreme confinement of farmed animals that’s being challenged by the meat industry, and continued fighting to stop high-speed slaughter and to protect the most vulnerable pigs in slaughterhouses.

• We pushed back against the construction of a massive aquaculture facility in Florida slated to double U.S. salmon production and sued Cooke Aquaculture for false advertising.