Friend, 

I want to share with you how some of our supporters are making the most of their donations this holiday season. As you know, tomorrow is Giving Tuesday. However, today is Stock Monday — an innovative new day of charitable giving focused on one of the most tax-wise ways to give.

If you’re fortunate enough to hold appreciated stock, you can benefit from supporting the SPLC’s mission to dismantle white supremacy, strengthen intersectional movements and advance the human rights of all people. Here’s how it works:

• When you donate your appreciated assets, you can save on your taxes by avoiding capital gains tax. If you itemize deductions, you can also take a charitable deduction for the entire donation amount.
• You may also receive carryover of the deduction for up to five additional years if the fair market value of the gift is more than 30% of your adjusted gross income.
• Now is the perfect time to donate: For your gift to be eligible for your 2021 tax return, you must give by December 31, 2021.

MAXIMIZE MY IMPACT

You could see combined tax savings of up to 70% of your gift when you donate appreciated stocks! And, Stock Monday gifts will be matched dollar-for-dollar in honor of Giving Tuesday.

When people of goodwill join together, we can transform our nation into the kind of country where promises made during the civil rights movement are finally kept, and all people can thrive. That’s why your generosity this holiday season is so vital to our movement. Please consider making a special stock gift before Dec. 31 to save on your taxes and support our important work.

We appreciate your support for the SPLC year after year and are so honored to have you by our side.

With gratitude,

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Southern Poverty Law Center
400 Washington Avenue
Montgomery, AL 36104
334.956.8200 // splcenter.org
Copyright 2021