Home Depot is developing a website and loyalty app for its pro contractor customers -- a market also being chased by Ace Hardware, retailers and manufacturers. Distributors still hold 72% of contractor spend but are the exclusive sellers to less than 20% of such customers, a Channel Marketing Group survey states.
Distributors may not need or be able to offer the same shipping options as Amazon, depending on which products they sell, says Colin Cronin of Leica Biosystems. Paradigm B2B CEO Andy Hoar adds that timing often matters more than shipping cost.
Modern Distribution Management (tiered subscription model)
(11/23)
Improving air quality in commercial spaces Indoor Air Quality (IAQ) is vital to the comfort and well-being of the workforce. Download the White Paper to learn what to look for when selecting an air purifier for your commercial space.
The ports of Los Angeles and Long Beach in Southern California remain under pressure because of a shortage of berths for incoming ships, warehouse space, port workers and truck drivers. "Ships are unloading much more slowly than usual because the containers that are hoisted onto the docks aren't moving inland fast enough, instead sitting on port property for weeks as warehouses and container yards across the region overflow," this Bloomberg analysis states.
Distributors can mitigate the financial impact of supply chain disruptions by encouraging their suppliers "to have more localized, regionalized manufacturing," says Helgi Leja, senior director at Distribution Performance Solutions. Better communication up and down the supply chain also is critical, Leja says.
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Approximately 75% of consumers polled in 11 countries by media agency Essence say they will likely buy products via social media, while 80% say livestreaming or other "conversational commerce" will boost their intent to make purchases. "E-commerce is maturing as a field, with social media giving brands and retailers new ways to reach audiences and new growth opportunities," says Aniket Basu, Essence's senior director, technology and e-commerce.
Unlock eCommerce audiences In order to drive incremental growth, brands need to understand who their shoppers are, how they shop today, and who they could be tomorrow. Join MikMak and LiveRamp as we explore the importance of consumer identity in the next stage of the eCommerce revolution. Register here.
Standard employee retention efforts like pay and well-being programs are insufficient approaches to high turnover when we know that many employees quit because they don't feel valued, S. Chris Edmonds says in this blog post and video. "First, embrace this mantra: Employees of all generations desire and deserve workplaces where they are respected and validated for their ideas, efforts and contributions, every day," Edmonds says.
Positive stories can be informative and help listeners see themselves on the classic hero's journey, both of which build engagement and persuasion, writes Dan Roam. "[I]f you want people to do well at something, if you positively frame the original opportunity or challenge, as opposed to negatively framing it, people's action will be much more positive, and will deliver a far better result," Roam writes.
The NAW Executive Summit is back in-person January 25 - 27, 2022 and it will be bigger and better than ever before! Learn more about the NAW 2022 Executive Summit.
