Make your #GivingTuesday gift a gift of hope.

Dear John, Now that Thanksgiving has come and gone, it's truly the holiday season. Many of us will spend our time making holiday lists and searching for gifts. And, #GivingTuesday is tomorrow — one of the most important days of the year to make a difference and support the causes that matter most to you. Please take just a few moments to give something special this #GivingTuesday: hope for the millions of people and families whose lives are affected by Alzheimer's disease. I know finding a cure for Alzheimer's disease and providing care and support to those in need matters to you because of the strong interest you've shown in our work. That's why I'm urging you to make your first gift today in honor of #GivingTuesday. And right now, any amount you give, up to $800,000, can make 2X the impact during our $800,000 Matching Gift Challenge. We're thankful to our generous donor, who wishes to remain anonymous and who has pledged $800,000 to the Alzheimer's Association if we can raise that same amount by December 31. That means that all donations made to this challenge, up to a total of $800,000, can be matched. Our donor's gift will help to expand local health systems outreach, and train and support health care providers through Project ECHO to enable them to better understand Alzheimer's and all other dementia and make accurate and timely diagnoses. Your gift today will help provide care and support and accelerate research toward new methods of treatment, prevention and, ultimately, a cure for Alzheimer's. Incredible opportunity — make 2X the impact this #GivingTuesday: By making your gift during this incredible match challenge, you'll help to drive our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. And by taking part in #GivingTuesday, you're taking part in: Supporting more than 750 best-of-field research projects in 39 countries. Ensuring that when someone reaches out, they can find the resources and support they need, whether that's connecting with master's-level clinicians via our free 24/7 Helpline (800.272.3900) or seeking help online through our Community Resource Finder. Advocating for federal and state policies that will protect those living with Alzheimer's and support their dedicated caregivers. It's clear that Alzheimer's disease has become, in so many ways, the fight of our lives — for our health, for our families and for our future. Between 2000 and 2019, deaths from Alzheimer's increased by 145%. During that same period of time, deaths from heart disease decreased by 7.3%. This is a fight we can win only by working together. You'll give hope to millions of people and families affected by Alzheimer's — at a time when hope is urgently needed. Thank you for your generosity, Donna McCullough Chief Mission and Field Operations Officer P.S. Thank you for the interest you've taken in our work. Today, I'm asking you to join us for #GivingTuesday while you can double your impact in the fight to end Alzheimer's.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.