Your #GivingTuesday gift can be matched 2X now.

Dear John, #GivingTuesday, the growing movement to inspire generosity around the globe, is fast approaching. It's a day to give in support of what matters most to us — and I know that defeating Alzheimer's disease matters to you. But you don't have to wait for Tuesday to make a gift that can achieve 2X the impact. Your gift can be matched right now through our $800,000 Matching Gift Challenge, thanks to a generous donor who wishes to remain anonymous and who has pledged $800,000 to the Alzheimer's Association if we can raise that same amount by December 31. Our friend's gift will help to expand local health systems outreach, and train and support health care providers through Project ECHO to enable them to better understand Alzheimer's and all other dementia and make accurate and timely diagnoses. This #GivingTuesday, we need your help to reach our goal and unlock these matching funds to help drive our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Please join with us by making a generous gift that can be matched 2X in impact until December 31. Alzheimer's disease is everywhere, yet it remains the nation's most under-recognized public health crisis. One in three seniors dies with Alzheimer's or another dementia. It has a huge financial cost — and it has a huge emotional cost for families, friends, caregivers and neighbors. How will we win this fight? By working together. #GivingTuesday is a global day of giving, and it's a day when people from around the world give what they can in support of the causes that matter to them. The more we give, the more we can achieve together. If everyone who reads this gives $16, we'll meet our goal and help those facing Alzheimer's. John, by joining our community, you've shown that our work matters to you. Today, I'm inviting you to step up and take part in this very special opportunity to double your impact in the fight to end Alzheimer's. Make your best gift now for #GivingTuesday during our $800,000 Matching Gift Challenge. These days you can do your holiday shopping right from your phone or computer. Well, it's the same with giving. You don't have to go far to make a world of difference. One great thing about #GivingTuesday is that you can make a powerful difference in a cause that's important to you — the fight to end Alzheimer's — and it only takes a few moments of your time to make a big impact. In fact, when you give now, your impact can go twice as far. That's something you can feel doubly good about. Please support our crucial fight by donating now. Thank you for your generosity, Donna McCullough Chief Mission and Field Operations Officer P.S. What will you give for #GivingTuesday? How about a gift of hope for you and everyone impacted by Alzheimer's? Please make a #GivingTuesday gift that can be matched in impact 2X. Thank you.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.