John,

Elaine and I want to run a campaign that is as transparent as possible, so we decided to share an internal campaign memo with all of you.

The memo below delves into attack ads targeted at Elaine, her opponents’ fundraising efforts, powerful Republicans endorsing her opponents, and how we plan on addressing these issues moving forward.

If you don’t have time to read the full memo, one of the main takeaways is this: we need to ramp up our fundraising efforts if we want to stay ahead of the pack in the race for VA-02.

Will you rush a donation of $25 or whatever you can towards Elaine’s end-of-month fundraising goal of $30,000 today?

Chip $25 » [[link removed]]

-- Kate


-------- Forwarded Message --------
From: Elaine Luria for Congress
Subject: [Internal] Campaign Memo
Date: Fri, Nov 26

Hi all,

New concerns are arising as we grapple with Republican Glenn Youngkin’s gubernatorial win and Republican wins down the ballot.
There are three major concerns moving forward -- setting the record straight on attack ads leveraged against Elaine, competing with her Republican opponents’ fundraising, and responding to the third-most powerful House Republican endorsing Jen Kiggans.

Attack Ads. A group aligned with the GOP spent $2 million in attack ads prior to the House vote on the Build Back Better Act, in an attempt to pressure Democrats into backing down from voting for the social spending bill. One of the Democrats they targeted was Elaine.
Elaine was not intimidated by the first wave of attack ads, so we are expecting that this group will spend more money flooding the airwaves with misinformation about Elaine and the legislation that she supports.

What do we do about it? First, Elaine is not going to dignify these attack ads with a response -- we don’t want to amplify their rhetoric or lies any further. We will, however, be ramping up fundraising to amplify our own TV, radio, and email campaigns in order to set the record straight. We’ll also strengthen our grassroots organizing efforts by training volunteers to lead canvassing and phonebanking sessions.

Republican Fundraising. Elaine currently has five Republican opponents vying for her seat, but two stand out -- Jen Kiggans and Jarome Bell. Reports indicate that fundraising numbers for Kiggans and Bell are neck and neck, and Elaine is outraising both of them so far.

But with GOP endorsements coming in and the Republican primary just a few months away, soon there will only be one Republican challenger. That means by the time the general election rolls around, our fundraising numbers will be a lot closer -- and Republicans are feeling confident about reclaiming Elaine’s seat after Glenn Youngkin’s gubernatorial victory.

What do we do about it? We’re going to continue fundraising aggressively in order to outpace our opponents and take advantage of the crowded Republican primary field. Right now, we have a sizable lead. And we need to grow our lead in order to show our opponents and national Republican groups at every FEC deadline that we have the resources that it takes to keep this seat blue.

Opponent endorsements. Our final concern is that U.S. House Republican Caucus Chair Elise Stefanik just endorsed Jen Kiggans. She is the third-ranking member of the House. This will bring Kiggans attention from other national Republicans, boosting her name ID, and also bring in an influx of cash from folks who trust Stefanik and see her endorsement as something positive.

What do we do about it? Kiggans is not yet the nominee, but we still want to be prepared. Last cycle, national Republicans spent $3 million against Elaine, and she is in one of the most vulnerable seats in Congress.

Again, we need to amplify our fundraising even further in order to be ready for whatever the GOP throws as us.

So, can we count on you to donate today to help Elaine reach her end-of-month fundraising goal and execute our campaign strategy to hold this seat?

Chip in » [[link removed]]

-- Kate

Kate Fegley
Campaign Manager
Elane Luria for Congress




Elaine Luria is a retired member of the US Navy. Use of her military rank, job titles, and photographs in uniform does not imply endorsement by the US Navy or the Department of Defense.
Elaine for Congress
PO Box 66191
Virginia Beach, VA 23466
United States
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