Make a #GivingTuesday gift that can go 2X as far.

Dear John, I hope you had a nice Thanksgiving. In challenging times like these, seeing people we care about, or connecting with them in other ways, is such a comfort. I wanted to reach out and let you know that #GivingTuesday is just four days away. It's a day to support causes that matter to you. It's also a time when your generosity in the fight against Alzheimer's disease can achieve 2X the impact. You can get a headstart on #GivingTuesday today, during this incredible opportunity to make twice the impact in the fight against Alzheimer's. Our $800,000 Matching Gift Challenge is in full swing, and until December 31, your gift can be matched 2X up to $800,000. A generous donor who wishes to remain anonymous has pledged to match all gifts made to this challenge, up to $800,000, if we can raise the same amount by December 31. Their extraordinary gift will help to expand local health systems outreach, and train and support health care providers through Project ECHO to enable them to better understand Alzheimer's and all other dementia and make accurate and timely diagnoses. Your gift will help ensure care and support are always available and advance research that can lead to a cure. Your gift will help keep around-the-clock care and support available to those who need it and advance critical research. Please make a gift that can achieve 2X the impact now. John, in recent days, we've all had the chance to think about what we're thankful for — including our friends, our family and our health. I want you to know that I, and all of us at the Alzheimer's Association, are very thankful to have you on our side. Thank you for the interest you've taken in our work. Right now, I'm asking you to join us for #GivingTuesday and achieve 2X the impact in the fight to end Alzheimer's. Can we count on you? Today, you can make twice the impact in driving our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. The past two years have provided a lot of challenges to us all. But we're stronger together, and we're determined to defeat this disease. You'll probably be thinking about your charitable giving in the coming days, and I'm hoping you'll support our work on behalf of the more than 6 million Americans now living with Alzheimer's. By 2050, this number is projected to rise to nearly 13 million, putting the lives of millions more Americans at risk. Research, care and support are urgently needed, so please show your commitment to this fight by making a gift of hope during our $800,000 Matching Gift Challenge while it can go 2X as far. Thank you for your generosity, Donna McCullough Chief Mission and Field Operations Officer P.S. A gift to fight Alzheimer's is a gift of hope for you and everyone affected by the disease. Please make a #GivingTuesday donation that can be matched in impact 2X. Thank you.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.