From Liz Dunning <[email protected]>
Subject I wanted to catch you early
Date November 24, 2021 3:27 PM
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Hi, John, I wanted to catch you before the rush on Giving Tuesday. Right now, we have an exclusive opportunity to DOUBLE your impact in the life-saving fight to end gun violence – but we only have a few hours.

I know that as you consider which causes to support on Tuesday, gun violence will be front of mind. That’s why I’m reaching out to you today: Giving Tuesday is one of the most critical days of the year for Brady and we are counting on top supporters – like you, friend – to step up in a big way.

I know that I’ve asked you before, but this is the moment of the year when we are working our hardest to fund this fight.

That's why we're doing something special this year: Our board of directors has agreed to MATCH all gifts — dollar for dollar — from a select group of top supporters (yourself included!) between now and midnight TONIGHT!

This exclusive early bird match only lasts for a couple more hours and will be crucial in setting us up for a successful Giving Tuesday so we can keep pushing for life-saving legislation and defeat the NRA. So right now, can I count on you to rush a donation and have your impact DOUBLED?

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This work is especially personal to me. I understand the importance of preventing further gun violence because I've lived it. My mother was murdered by a gunman when she answered the door of our home. I lost my best friend and my strongest supporter, and my family was changed forever. I have lived with this epidemic, and I am resolved to stop it from affecting other families. It’s why I’m here, at Brady – why many survivors are at Brady. And together, we're leading this fight. 

But it’s only possible because of you, John — you're a critical part of this fight, that's why I'm asking you to help ramp up our efforts for the most successful Giving Tuesday that Brady has ever had.

I know you recognize the stakes. The gun violence epidemic is more deadly than ever. Meanwhile, the NRA is pledging $2 MILLION to stop our work, we're at risk of losing our majorities in Congress, and all our work to pass critical legislation depends on hitting our final few fundraising goals of the year — starting with Giving Tuesday. I'm counting on your help right now:

Will you rush an early donation that will be DOUBLED toward Brady's Giving Tuesday goal right now, before this exclusive opportunity for top supporters ends (midnight tonight!)? This is how we take on gun violence and the ruthlessness of the NRA, so we cannot afford to fall short.

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Thank you,

Liz Dunning
Gun Violence Survivor & VP of Development, Brady



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