It’s time to clear the market of all flavored e-cigarettes

Truth Initiative

Oct. 31, 2019

It’s time to clear the market of all flavored e-cigarettes — including mint and menthol

We won't solve the youth vaping epidemic unless all flavored e-cigarettes are eliminated, including mint and menthol. Leaving those flavors on the market is a capitulation to JUUL and the other companies that created this problem in the first place. That’s why we’re joining our partners to urge the Trump administration to side with our country’s children over the tobacco industry and take flavors off the market.

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Helping to end smoking for good

Know a young person focused on tobacco control issues who’s committed to making a difference in their community? We’re looking for passionate, motivated individuals to join our truth® Ambassadors program and take their work to a national level.

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‘I can’t see how [JUUL gets] approved’

Former Food and Drug Administration Commissioner David Kessler’s strong words last week accurately sum up JUUL’s near-impossible task of making it through an FDA review. The agency will likely struggle to approve JUUL considering the sharp rise in the number of young people who use e-cigarettes and the company’s deliberate marketing to youth.

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6 important things to know about IQOS

Philip Morris International claims that their IQOS heat-not-burn device is safer than cigarettes, but there are a lot of unknowns about the device and the impact it’ll have. Now that it’s being sold in the U.S., here’s what you need to know.

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Different generations, different approaches to quitting

Between emails, live chat, social networking and phone calls, each age group in today’s workforce prefers different ways of getting help to quit tobacco. A new infographic shows the key insights into how each generation is unique in their approach to tobacco use — and quitting.

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This week in tobacco policy news

Livermore, California — JUUL has backed out of a referendum for the March 2020 ballot to overturn the city’s e-cigarette ban.
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Massachusetts — A state judge ruled the governor’s temporary ban on selling vaping products must be rewritten as an emergency regulation rather than an executive order. In response, the governor this week got approval for an emergency regulation.
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Michigan — In response to an order blocking her emergency rule banning the sale and advertising of flavored e-cigarettes, Gov. Whitmer has asked the Michigan Supreme Court to take up the case.
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Nassau County, New York — The County Executive signed into law legislation prohibiting advertising of age-restricted products, including tobacco, within 1,000 feet of places where children frequent.
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