Start your holiday giving with a gift that can go twice as far.

Dear John, I know you're passionate about ending Alzheimer's disease, so I couldn't wait to tell you about this exciting opportunity. Next Tuesday is #GivingTuesday, a national day of giving back to the causes that mean the most to you. But you don't have to wait until next week, you can get a head start on #GivingTuesday with your gift today. For a limited time, you can be part of our $800,000 Matching Gift Challenge and make 2X the impact in the fight against Alzheimer's disease. A generous donor who wishes to remain anonymous has pledged to match all gifts made to this challenge, up to $800,000, if we can raise the same amount by December 31. Their extraordinary gift will help to expand local health systems outreach, and train and support health care providers through Project ECHO to enable them to better understand Alzheimer's and all other dementia and make accurate and timely diagnoses. Your gift will help ensure care and support are always available and advance research that can lead to a cure. Please join with us by making a generous gift that can be matched up to $800,000, until December 31. Make your gift go twice as far in the fight to end Alzheimer's. John, you've shown that our work matters to you by joining our community. Today, I'm asking you to join us and take part in this special opportunity to DOUBLE your impact in the fight to end Alzheimer's. When you give now, your generous support can: Be matched and go 2X as far in the fight against Alzheimer's. With costs attributed to caring for those living with the disease expected to rise to $1.1 trillion by 2050, maximizing your support now is critical. Double your impact in helping to fund Alzheimer's care, support and research. Between 2000 and 2019, deaths from heart disease have decreased by 7.3% while deaths from Alzheimer's increased by 145% — so much more must be done. Make a difference for countless families affected by this devastating disease. Today, more than 6 million Americans live with Alzheimer's and over 11 million provide unpaid care. They need our help. John, with your gift during our $800,000 Matching Gift Challenge, you can have double the impact on our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Happy Thanksgiving from all of us at the Alzheimer's Association. We're thankful to have a friend and supporter like you. With warm wishes, Donna McCullough Chief Mission and Field Operations Officer P.S. A gift to fight Alzheimer's is a gift of hope for you and everyone impacted by the disease. And with #GivingTuesday next week, now is the perfect time to make a donation that can be matched in impact 2X.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.