From The Christian Century <[email protected]>
Subject A match to light a fire
Date November 19, 2021 2:59 PM
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Dear friend,

A second grader in my congregation has a flair for style. Who knows if it’s good style, her style, or both? She just delights in combining a wild assortment of plaids, stripes, and contrasting colors. Half the time her socks don’t match. For the better part of a year, her mother wasn’t thrilled with these chaotic combos. Then one day, Mom realized that what mattered was that her daughter was dressing herself and feeling good about it. Matching socks, it turns out, isn’t the biggest deal in life.

Matching generosity with other generosity, however, happens to be a pretty big deal. At the Christian Century right now, you can give a gift that is a big deal. That’s because a friend of the Century has stepped forward with a willingness to match any gift given now with an equal contribution. In other words, you can instantly double the impact of a gift you give.

This Century friend is offering a $50,000 challenge match. All gifts received by December 31, 2021, will be matched dollar for dollar, up to the $50,000 challenge total.

Double the impact of your donation by giving today > ([link removed])

Because of the early response of other Century readers, we're already halfway to our goal. But we need your gift to help us reach the $50,000 challenge total.

This is a rare opportunity for you to make a hefty impact on high-quality religious journalism. If you’ve passed up opportunities to give to the Century in the recent past, please reconsider now. Jump in and make a difference for our future. Our nonprofit ministry of journalism depends on contributions from readers just like you. Twenty-eight percent of our annual expenses rely on such generosity. Subscription and advertising revenue do not keep pace with the steadily rising costs of the publishing world. This is where you and your joy for the magazine come into play.

Support the Century's journalism and help us reach our $50,000 challenge goal > ([link removed])

Please respond now. A $50 gift instantly becomes $100. A $500 gift suddenly becomes $1,000. Our friend who is extending this challenge hopes you’ll be a part of answering the call to support first-rate journalism. Your gift today will help the Christian Century continue to speak truthfully and thoughtfully to the biggest spiritual, political, and cultural issues facing our world.

Thank you in advance for your part in this double-your-impact fall campaign. I look forward to your kind response.

Faithfully yours,


Peter W. Marty, Editor/Publisher
The Christian Century

P.S. Give today ([link removed]) and help keep the Century strong. If you've already given to this match, thank you very much!


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