ICYMI: I’m suing JUUL’s founders.

In 2019, I was the first state attorney general in the U.S. to sue JUUL. For years, JUUL targeted young people, including teenagers, with its highly addictive e-cigarette. It lit the spark and fanned the flames of a vaping epidemic among our children — one that you can now see in any high school in North Carolina.

This past summer, I announced that our office won an agreement with JUUL that required them to pay $40 million to our state and drastically change the way it does business.

Now, I'm filing a separate lawsuit against JUUL's founders and early investors — who personally participated in their company’s marketing strategy to attract young users to their products, shamelessly lining their own pockets with billions of dollars by addicting kids to nicotine.

Although we've made progress in protecting our young people from nicotine addiction, there's still more work to do to hold the e-cigarette industry accountable.

So not only are we suing JUUL's founders, my office will also be investigating Puff Bar and other e-cigarette manufacturers, distributors, and retailers. And where I find any illegal behavior, I will not hesitate to take legal action to protect our children.

As a parent of a teenager and two young adults, I know how important this work is to families across our state. That's why I won’t stop fighting back against the way some companies put their greed before kids' health.

If you agree that we must keep taking action to protect young people from the dangers of e-cigarettes and addiction — will you chip in today to support our work?

I'm proud to work every day for the health and safety of North Carolinians. Thank you again for being a part of the team that helps me do it.

Josh