Africa has lost around 60% of its wildlife in the last generation alone and by 2050 there may be more plastic in the ocean than fish. Industrial pollution is one of the main offenders towards the decline in the natural world.

Born Free, in partnership with Shamwari Private Game Reserve, operates two big cat sanctuaries in the Eastern Cape, South Africa, for lions and leopards rescued from zoos, circuses and other captive facilities. We proudly work around the world to protect wild species and rescue animals from suffering from the effect of the fallout.

Our range of clothing and products that are both fashionable and eco-friendly can be worn in support of the work of Born Free and create the positive impact for animals and environment.  All our clothing is made from certified organic cotton and designed to be recycled, as well as ordered on demand and printed in a renewable energy powered factory in the UK, so you can focus on the impact you're passionate about , while making very little to the planet.  Products are made with plants, not plastics, and are designed to be sent back after they're worn out, instead of entering landfill. Part of the world's first circular economy for fashion where there is no waste.

Below is our amazing NEW Freedom Fighter design dedicated to our Co-Founder, Virginia McKenna OBE.  Virginia has been fighting for the freedom of all animals in captivity since 1984.    

NEW Freedom Fighter design worn by supporters of Born Free, Gaby Roslin, Chris Packham, Tristan Phipps and Peter Egan

We appreciate your support and all proceeds from this store make a real difference, and helps fund our vital work.