John,

Meet Yahaira Ochoa Ortiz.

As the Director of Communications at Salud Justa MX, a Campaign for Tobacco-Free Kids partner in Mexico, Yahaira is taking on the toughest fights against Big Tobacco throughout the country. From exposing how tobacco companies target kids and vulnerable communities to working with Mexico’s leading media outlets to keep pressing health policies in the news, Yahaira is helping to shape the future of public health in Mexico.

“The fight to protect children and teenagers from the tobacco industry is an everyday fight.”

As part of our year-long 25th anniversary celebration, our Voices in the Fight profile series showcases the incredible power of advocates we've worked with over the years. Look out for a new profile every other Wednesday through May 2022.

–The Tobacco-Free Kids team