Cardinal Health and drone company Zipline will launch a pilot program next year in which drones will deliver medications and medical supplies from a distribution center to pharmacies in North Carolina. Josh Dolan, senior vice president for pharmaceutical supply chain and enterprise logistics at Cardinal Health, said drone delivery could be especially useful for responding to emergencies and restocking high-turnover products.
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Distributors looking to measure e-commerce success should look at five areas, including brand equity, customer experience and customer retention rates, writes Susanne Adam, a distribution-focused manager at SAP. Adam explains how to calculate these key performance indicators and why they are as important as more easily quantifiable metrics.
Businesses can ensure they have the accurate, complete data needed for informed decision making by inventorying internal and unstructured data, holding employees accountable for providing data and identifying data gaps, writes Jeff Fordham, CEO and co-founder of OneSolution. Salespeople in particular must be given the right technology, guidance and incentives to track and use data, Fordham writes.
The B2B Institute's Peter Weinberg and Jon Lombardo explain how business-to-business brand characters can enhance storytelling and engagement, using Salesforce's personification of CRM as Astro as an example. B2B brand characters help companies become memorable and likeable, and they have the added advantage of being immortal and risk-free, Weinberg and Lombardo write.
Shoptalk Returns to Vegas This March! Shoptalk brings together 8,000+ professionals from the biggest brands like e.l.f. Beauty, Maui Jim, Olaplex & more. Qualified retailers and brands can attend for free! Get your pass now.
Creating a "one-to-one ratio between say and do" is how you build trust with co-workers, says Andre Durand, CEO of Ping Identity. Adam Bryant writes, "It may seem tedious, but nothing beats making a note to yourself -- on whatever list you keep -- that you have to deliver something, and when it has to be done."
Keep track of successful projects, positive outcomes, praise and day-to-day responsibilities so that you're ready to impress when promotions or job interviews become available, writes Joel Garfinkle. "Quantifiable data is especially persuasive, in part because it measures the impact of your accomplishments," Garfinkle writes.
The NAW Executive Summit is back in-person January 25 - 27, 2022 and it will be bigger and better than ever before! Learn more about the NAW 2022 Executive Summit.
