Dear John,

For years, right-wing media has spread lies, hate, and conspiracy theories to advance the interests of the Republican Party. But now their strategy is reaching new and alarming levels:

Corporate media giant AT&T founded One American News (OAN), a wildly pro-Trump source of far-right conspiracy theories that pushes lies about COVID-19, the January 6 insurrection, transgender youth, and more.
The Republican Party has created at least 1,300 fake local news websites that publish far-right propaganda and spread misinformation designed to help Republicans win elections.
Fox News has regained the lead among cable news, led by the through-the-roof ratings of Tucker Carlson Tonight. In fact, in the last few months, Fox News has gotten nearly three times as many viewers as CNN.

We know the right-wing media disinformation machine is deadly. We saw the consequences on January 6. And we see the consequences every single day, when people who refuse to take the vaccine are intubated or die because of COVID-19 conspiracy theories.

That’s why the team here at Inequality Media has launched a massive effort to inoculate the public against Trump's lies by testing and deploying the most effective messages with key constituencies across the country while building the largest possible audience across social media.

The results we’re seeing are strong. But the right wing has stepped up its disinformation campaign -- which means we need to double down on our efforts to combat their lies.

Will you make a donation and help make sure we have the resources to reach the millions of people being targeted by the far right and counter their most damaging lies and conspiracy theories?

Donate

Scientific testing and public opinion research has shown that reaching the public with facts and presenting information that resonates with them can inoculate people against conspiracy theories.

But one of the big challenges we face as a country is that so many people live in their own echo chambers, seeing opinions that only confirm what they already believe. Getting through to them with messages that will resonate and stick is increasingly difficult.

That's why Inequality Media has launched a strategically crucial initiative, to run scientific A/B tests to find out which messages are most effective with critical constituencies, including suburban women, communities of color, young people, and rural communities.

We've already had impressive success in building our audience among persuadable conservatives, young people, and other critical blocs. But there's too much at stake, and the lies are only getting bigger and more dangerous.

Will you chip in to Inequality Media and help build support for progressive change and inoculate key constituencies against the right wing’s lies?

Thank you for joining the fight against right-wing extremism,

Robert Reich

Inequality Media