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November 9, 2021
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Top Story
US Foods earned $64 million in the third quarter on net sales of $7.89 billion, with both figures up from a year ago. Recoveries in travel and restaurant traffic contributed to the improved results, the company said.
Full Story: FastCasual (11/8),  MarketWatch (tiered subscription model) (11/8) 
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Prices go up Friday 11/12!
Shoptalk brings together 8,000+ professionals from the biggest brands like e.l.f. Beauty, Maui Jim, Olaplex & more. Qualified retailers and brands can attend for free! Prices go up Friday 11/12. Get your pass now.
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Operations and Technology
Supply chain executives should identify "specific financial performance information" that can be used to prioritize resource allocation to top customers, writes Richard Sharpe, CEO of Competitive Insights.
Full Story: DC Velocity (11/4) 
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Sales and Marketing
Ron Stefanski explains the difference between macro- and micro-conversions and highlights seven benefits business-to-business marketers can gain from tracking the latter. Micro-conversions provide clues that help marketers deliver more value to prospects, from where to optimize messaging and content to when's the perfect moment to nudge leads toward sales, Stefanski writes.
Full Story: MarketingProfs (free registration) (11/4) 
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Business-to-business marketers should pay attention to the "meat" in their "brand sandwich," or the connection between brand messaging and products or services, writes Carbon Design founder and CEO Scott Gillum. "Making customers hungry for your new brand sandwich is critical, but if you don't connect it to your current solution set, it's going to taste a little bland, and sales will be asking, 'where's the beef?'" Gillum writes.
Full Story: The Drum (free registration) (11/4) 
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Policy Watch
Many truck drivers won't be subject to the Biden administration's rules on COVID-19 vaccination and testing because they work apart from other people, says Labor Secretary Marty Walsh. However, the rule does apply to "truck drivers who work in teams (i.e., two people in a truck cab), or those who interact with people in buildings at their destinations or starting points," a Labor Department spokesperson said.
Full Story: CNBC (11/6),  BNN Bloomberg (Canada) (11/5) 
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The Business Leader
Employees benefit from a mix of inspiration and structure because transactional and transformational leadership exist on "a continuum" rather than being enemies, George Couros writes. "Structures are required, AND we also want people to be motivated to find their own direction," Couros adds.
Full Story: George Couros (11/3) 
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NAW Insider
Free NAW Webinar: How AI Personalization Transformed B2C Sales, and The Case for AI in B2B Sales
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AI has completely changed the landscape of B2C sales -- the companies that have adopted it deeply are dominating their competition. In part 2 of this series, we'll explore what B2B distributors can learn from these B2C companies and what kinds of problems distributors can solve with AI. Register here.
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NAW 2022 Executive Summit: THE FUTURE OF DISTRIBUTION IS NOW!
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The NAW Executive Summit is back in-person January 25 - 27, 2022 and it will be bigger and better than ever before! Learn more about the NAW 2022 Executive Summit.
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