From John Fetterman <[email protected]>
Subject re: Internal campaign memo
Date November 6, 2021 5:34 PM
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John, it's John
Fetterman.

Exactly three years ago today, Gov. Tom Wolf and I won our election to
serve PA as Governor and Lieutenant Governor.

In honor of this anniversary, I want to share an internal campaign memo
that my campaign manager sent around earlier. This memo is long, but
*really* important.

Look, I don’t always share internal memos like this (in fact, my campaign
manager might be a *little* annoyed when he finds out I sent it to you).
But the stakes for PA + our democracy are just *too* high not to keep you
looped into our strategy.

[ [link removed] ]Will you please read our campaign memo, then consider making a
contribution of any amount to help ensure we win in 2022? Every county,
every vote. There’s just no other way to win PA.

— John

TO: Interested Parties
FROM: Bobby Maggio, Campaign Manager
MEMO: What 2021 Means for PA in 2022

Last Tuesday night’s election was a small taste of just how hard the 2022
midterms could be for Democrats. With Terry McAuliffe losing by two points in
Virginia, a state that President Biden won by 10%, Democrats are in for a very
difficult election in Pennsylvania. After all, Biden only won PA by 2%.

Fortunately, in what will be the most important Senate race in the country
next year, we have the ideal candidate for a year when traditional Democrats,
and traditional candidates, are likely to struggle. Lieutenant Governor John
Fetterman appeals across the political spectrum, inspires genuine grassroots
enthusiasm, connects with working class voters, and has proven that he can win
votes in the reddest counties in Pennsylvania.

In Pennsylvania, Democrats cannot afford to run the same old playbook. To have
our best chance at flipping this crucial open seat, Democrats can nominate
John Fetterman, the only candidate in the race who has already proven he can
run and win statewide in PA.

John doesn’t have to convince people he’s not like other politicians – they
can see it for themselves. With his straight-talking, no-BS style, John defies
conventional labels and appeals across party lines. He is the rare candidate
with a bold populist record and the proven ability to appeal to independents
and voters in Pennsylvania’s reddest and most rural counties.

If we learned anything earlier this week, it’s that Democrats can’t continue
to completely cede rural counties to Republicans. For years in Pennsylvania it
has been said that winning a general election as a Democrat is all about
winning Philadelphia and Pittsburgh. If we just run up the margins in urban
areas, the thinking goes, then Democrats don’t have to worry about the largely
red, rural counties that make up the rest of the state.

This Election Day showed that margins matter, even in counties that Democrats
are never going to win. Ceding county after county to Republicans is a losing
strategy. John has always believed in every county, every vote. And he is not
willing to write off any region, any community, any part of Pennsylvania.

In 2018, when John ran on the ticket with Governor Tom Wolf, he traveled the
state and talked to voters in every corner — regardless of how red or blue.
And with John as his running mate, Gov. Wolf won by more than almost a million
more votes than he did in 2014. They did it by chipping away at Republican
margins in rural counties.

John and Gov. Wolf won Berks County, Beaver County, Cumberland County, Erie
County, and Luzerne County, all counties where Democrats have struggled at
times in recent years. This notion that rural voters are immovable proved
flat-out false. If that was the case, John wouldn’t be serving as Lieutenant
Governor today.

John is running a true 67 county campaign across the Commonwealth. Since we
launched this campaign, John has traveled across Pennsylvania, holding events
in some of the Commonwealth’s reddest counties.

In August, for example, our campaign hosted a meet and greet in Mercer County,
which Trump won by over 25% in 2020, a county that some Democrats wouldn’t
even bother going to. We held an event at a local bar and had roughly 100
people come out to meet John and see him speak — in Sharon, PA, a town with a
population of just 13,000 people.

John doesn’t just wait until it’s election season to show up in rural
Pennsylvania. As Lieutenant Governor, John traveled to all 67 counties to
conduct a listening tour around legalizing marijuana. Whether it’s supporting
down ballot local candidates or meeting constituents in every county, John has
consistently shown up to rural counties and built strong relationships with
communities on the ground.

Additionally, all the recent polling demonstrates that John’s appeal is broad.
According to a poll by Data for Progress, John is the only Democratic
candidate who beats a Republican opponent in a general election match up. John
is also the only Democratic candidate who leads both potential Republican
candidates amongst independents.

Democrats cannot afford to lose in Pennsylvania. We have to nominate a
candidate who can excite the base and appeal to the unique independent voters
of Pennsylvania.

In order to win, Democrats must compete everywhere and meet voters where they
are at. In John Fetterman, Democrats have a once-in-a-generation opportunity
to turn this Senate seat blue and to have an unabashed champion of the working
class represent Pennsylvania in the U.S. Senate.



[ [link removed] ]Contribute $5




 


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