Dear John, I just wanted to touch base to see if you had a chance to read my email about our exciting new $200,000 3X Match Challenge. If not, could you take a moment now? This incredible opportunity, made possible by a pledge from a generous donor who wishes to remain anonymous, gives you the chance to triple your impact — up to $200,000 — until December 31 and make 3X the difference in providing care and support and accelerating the global research that can one day end Alzheimer's disease. Won't you please make your first gift today, while your donation can go 3X as far in the fight against Alzheimer's? With deep appreciation, Donna McCullough Chief Mission and Field Operations Officer ---------- Forwarded message ---------- From: Donna McCullough, Alzheimer's Association Sent: Thursday, November 4, 2021 To: John xxxxxx Subject: 📣 You can TRIPLE your impact.

$200,000 3X Match Challenge starts TODAY.

Dear John, I wanted you to be among the first to know about a phenomenal new $200,000 3X Match Challenge made possible by a contribution from a generous donor who wishes to remain anonymous and who has pledged to triple match all gifts, up to a total of $200,000, until December 31. Their extraordinary gift will benefit growth in health systems and Project ECHO, a program that connects dementia care experts with professional care providers in a free continuing education series, in their community. And your gift today — which can triple in impact — will help ensure care and support are always available and accelerate research. Truly, this match couldn't come at a better time. The COVID-19 pandemic is still with us and has increased our urgency — and the need for your support — even more. During the pandemic, Alzheimer's and dementia deaths have increased 16% — making our work to provide care and support to all those impacted by Alzheimer's and accelerate research toward a cure more critical than ever. John, this is an ideal time to make your first gift to the Alzheimer's Association — when your donation can go 3X as far, helping us to reach our match goal and move us closer to our vision of a world without Alzheimer's and all other dementia. People living with Alzheimer's, their caregivers and their families have all been disproportionately affected by COVID-19. But through our many resources available at alz.org and our free 24/7 Helpline (800.272.3900), we offer Alzheimer's caregiving guidance to help those facing this devastating disease through this time of increased challenges. By participating in our $200,000 3X Match Challenge, you'll support vital research efforts and care and support services. So please make your first gift now, while it can go 3X as far to further our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Please make a gift that can achieve 3X the impact now. You're making a tremendous difference in the fight against Alzheimer's — and we're so grateful. Thank you in advance for donating today, while you can triple your impact. Sincerely, Donna McCullough Chief Mission and Field Operations Officer P.S. Every dollar we receive during this match challenge brings us closer to our $200,000 goal and helps fund vital research and provide care and support. Please make your best gift today.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.