Let us set the record straight: Shield PAC is staffed by some of the best political ad practitioners in the business.
John,
Let us set the record straight: Shield PAC is staffed by some of the best political ad practitioners in the business.
We're not your run-of-the-mill politicos; Shield creates and deploys powerful, informative ads that cut through the GOP's dangerous lies like a hot knife through butter.
And we're not talking about TV ads, the kind that shows up for a viewer in New York City advertising for a swing-district Democrat in Pennsylvania. Our digital ads are targeted down to individual swing voters who need to hear our message most.
Our team is ready to get back to work, but we need to hit our end-of-month fundraising goal if we're going to stay on pace to confront the GOP's lies in 2022.
Here's a little-known fact about TV ads: it's really easy to waste money. You can't target effectively. While you're trying to reach voters in one congressional district, you need to take out TV time in 15 other districts who don't care about your message.
That's how campaigns have been run for decades, but it just doesn't work. We're doing something new.
We know our Shield plan will work. We know that we can reach key voters and mobilize them to protect our House majority.