Get ready to make 3X the impact in this critical fight.

Dear John, When you have great news, you want to share it as soon as possible. That's why I'm writing you now. Starting tomorrow, we kick off our $100,000 3-Day 3X Match Challenge. But you don't have to wait until then to join this challenge. Make a gift today and it can go 3X as far in the fight to end Alzheimer's disease. Our friend Larry Games was so inspired by our recent 72-Hour Match, that he has offered to keep the momentum in our fight going by pledging $100,000 in matching funds and is giving you a chance to triple your impact. His gift will support Care Community Coaching — a project designed to improve quality of care in long-term care communities — while your gift will provide care and support and advance critical research. But we need your help to reach this goal — and we only have until October 31 to do it. A TRIPLE match is a big deal, which is why I'm reaching out to you a day early. I want all of the members of our community to get a head start on making their best gift go 3X further to provide care and support and advance vital research. Alzheimer's is a devastating and relentless disease. Did you know that between 2000 and 2019, deaths from heart disease have decreased by 7.3% while deaths from Alzheimer's have increased by 145%? Because this fight is so urgent, with so many people affected and even more at risk, I'm spreading the word about this match early because that's how important it is to the more than 6 million Americans living with Alzheimer's and their over 11 million caregivers. And during today's sneak peek, you have the chance to get in early on this amazing opportunity. Please don't wait. Respond now to our $100,000 3-Day 3X Match Challenge, and your gift can have triple its impact. Please help by giving during this $100,000 3-Day 3X Match Challenge. Your support today is so important to our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. John, here at the Alzheimer's Association, we're doing whatever it takes to ensure a future free from Alzheimer's and all other dementia. And everything we do is made possible by generous friends like you. Won't you please join us in this fight? Send a gift that can triple your impact on our fight today. By giving today, you're investing in a better world — in the lives and futures of millions of people across America and in the generations to follow, who one day won't have to fear Alzheimer's. When you take part and help achieve this challenge, your gift can be matched not one, not two, but THREE times and can triple your impact to help us continue to: Offer support to the more than 11 million caregivers, many of whom are family members. Invest in vital Alzheimer's research to advance toward methods of treatment, prevention and, ultimately, a cure. Provide support every day for people living with Alzheimer's or another dementia through our free 24/7 Helpline (800.272.3900) and with online resources like our E-Learning workshops, Community Resource Finder and ALZ Connected®, where our community shares questions, experiences and tips, all free at alz.org. Advocate for policies that will increase federal research funding and support those impacted by Alzheimer's. Please help us take advantage of this unexpected offer and consider making a gift while it can go 3X as far to help end Alzheimer's. Thank you in advance for doing all you can to help. Sincerely, Donna McCullough Chief Field and Development Officer P.S. This $100,000 3-Day 3X Match Challenge ends October 31. The only way we'll meet our goal before the deadline is with your help. Will you please make a gift that can be matched 3X today?

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.