How can campaigns most effectively persuade audiences? What are the best earned media strategies for candidates up and down the ballot? How can organizations and campaigns use emerging platforms to reach different groups of voters? Each week, we’ll interview some of the best political staffers on the Left to explore these questions and more. We’ll also highlight resources from Arena Toolbox that relate to the interview topics so you can continue learning.

We’re thrilled to partner with FWIW on this initiative. They’ve been tracking digital strategy, spending, and trends in our elections for the last three years and share critical research in the campaign space. (After you subscribe to Campaigner, check out their other newsletters).

Campaigner launches this afternoon and will hit your inbox every Wednesday -- but only if you click the button below to subscribe.

Subscribe to Campaigner

Lauren Baer

Arena Managing Partner

P.S. Are you passionate about a campaign strategy, trend, or tactic and want to be interviewed for an upcoming issue of Campaigner? Know someone else who would be great to chat with? Just reply to this email.