BREAKING: OUR OPPONENT IS UP ON TV

John,

I have bad news: Our opponent is going live on TV this week.

This is BIG NEWS. Two years ago, she didn’t raise enough money to have a TV ad. This time, she’s matching us dollar for dollar in the final week of the campaign.

Can Joyce count on you to help us raise another $10,000 TODAY so we can increase our TV ad spending and exceed our opponent’s buy?

I know I’ve asked you many times to step up and help us with our fundraising goals. Each and every time, you’ve answered the call, and I cannot tell you how much Joyce and I appreciate it.

But those old goals mean nothing now that we are competing for air time in the final 7 days of this campaign. Will you step up right now and help us make sure we expand our TV budget?

We don’t know where our opponent’s money is coming from. It could be dark money from big national groups trying to defeat Joyce. It could be from the far-right extremists she’s brought in to campaign with her. But we do know where our money is going to come from: The grassroots donors who care about our city and are ready to make sure we win on November 2nd.

Your contribution of $25, $50, or whatever you can afford will help us increase our TV buy in these final days.

Thank you for all you do,

Jeff

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