Last day. Please give now while your support can achieve 2X the impact.

Dear John, We are in the final hours of our $50,000 72-Hour Match Challenge. The deadline is tonight at midnight. Based on the interest you've taken in our work, I know you won't want to miss this opportunity to make a gift and achieve 2X the impact in advancing vital research and providing care and support to people living with Alzheimer's disease. Our generous supporter, Larry Games, has issued us a challenge. He has pledged to match every gift, up to $50,000, but only if we can raise the same amount — but he just gave us 72 hours to achieve this goal. And we're almost out of time. Today is the final day, and the clock is ticking. His gift will support Care Community Coaching — a project designed to improve quality of care in long-term care communities. And if you want to make sure your gift, of up to a total of $50,000, can go 2X as far in our fight, you need to act now before time runs out. It takes our whole community working together to drive our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. But when you think about it, community is how we began. The Alzheimer's Association was founded by a group of family caregivers and individuals who recognized the need for an organization that would unite caregivers, provide support to those living with Alzheimer's and advance research into the disease. Today, you're a valued part of our community, and we deeply appreciate your support. As the world's largest nonprofit funder of dementia science, we're making extraordinary progress through the more than 750 active projects ongoing around the world. We've done that thanks to people like you who have shown support for our work to end this devastating disease. But Alzheimer's remains a serious and growing threat to health and life. Today, more than 6 million Americans are living with Alzheimer's. By 2050, this number is projected to rise to nearly 13 million. Please help by giving during this $50,000 72-Hour Match Challenge. There are just a few hours left in this challenge. We need to raise the full $50,000 to secure this match. And we know we need to keep up our fight to end Alzheimer's disease for future generations. Please make a gift now that can go 2X as far. Sincerely, Donna McCullough Chief Field and Development Officer P.S. I'm sure this disease has affected people you care about, and I'm grateful that you share my commitment to achieving our vision of a world without Alzheimer's and all other dementia. Please give today, while you can double your impact and help make our vision a reality.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.