Time is running out on this challenge to raise $50,000 in 72 hours.

Dear John, You know how URGENT the fight against Alzheimer's is. And so does our generous supporter, Larry Games. That's why he's pledged to match every gift to our $50,000 72-Hour Match Challenge. His gift will support Care Community Coaching — a project designed to improve quality of care in long-term care communities. We've accepted this challenge to raise the same amount by October 23. When you join our challenge, every dollar you give, up to a total of $50,000, can achieve 2X the impact to provide care and support to people living with Alzheimer's disease and advance vital research. We have to move fast. The clock is ticking. But with help from caring members of the community like you, I believe we can get there. Will you do your part to help now? Please make your best gift and help us reach our goal. It's going to be tough — 72 hours is just three days. And this challenge started yesterday. That only gives us until tomorrow to raise $50,000. We're going to have to hurry, so I'm urging you to take action now. What does it take to raise this critical funding so quickly? It takes people like you, making your very first gift today and achieving 2X the impact. Between 2000 and 2019, the number of deaths from Alzheimer's disease has more than doubled, increasing 145% while the number of deaths from heart disease decreased 7.3%. By taking action during this $50,000 challenge, your gift can be matched, and you can do 2X the good to advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Let's work together to advance research, to support families facing Alzheimer's and caregivers and to provide the education, outreach and advocacy that are so urgently needed now. The clock is ticking in this challenge. And until there is a cure, we must keep up our fight. We can only do that with your help. Please make a gift now that can make twice the impact. Sincerely, Donna McCullough Chief Field and Development Officer P.S. I hope you're healthy and continuing to stay safe during these challenging times. Now more than ever, it's critical to invest in a healthier future for everyone, and that means winning the fight against Alzheimer's. Please give today while you can DOUBLE your impact.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.