From Jennifer Edwards, Color Of Change PAC <[email protected]>
Subject Hey it's Jennifer. Please read this email.
Date October 27, 2019 3:13 PM
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[1]Voting While Black

Hey John, 

My name’s Jennifer Edwards, and I’m the Senior Digital Director of Color
Of Change PAC. As someone who has worked many years in the fight for Black
political power, I can tell you this: the way we engage with voters is
changing at an extreme pace, and outdated tactics just aren’t cutting it
anymore. 

We’re living in the digital era, and we urgently need to prioritize
meeting Black people where they are: online. That’s why in our final 9
days before the mayoral election in Flint, we’ve got to ramp up our
digital ads to get out the vote for Sheldon Neeley. 

[ [link removed] ]Victory in Flint is possible if we keep using innovative digital
strategies to reach voters. But innovation isn’t possible without your
support. Donate $9 right now to help us reach Black voters in Flint!

You might be wondering why digital ads are so important in our final push
to elect Neeley. Let me explain. Our work in Flint is unlike any other
political race. According to our field team and volunteers who live in
Flint, awareness of the mayoral race was pretty low because Black folks in
the community weren’t being properly reached, and folks are tired of being
let down by broken promises.

That’s why since the primary election this summer, we’ve been running ads
supporting Neeley to increase awareness of the race… and they’ve been
working! In total, the ads have reached people over 1,000,000 times. In
fact, Ariana Hawk, our lead organizer in Flint, just told me that a
community member came up to her and said that after seeing our video ad
online, they’ve decided to vote! That’s why my team is dedicated to making
information about voting more accessible than ever before. It can make a
difference in Black people’s lives every single day.

Before election day on November 5th, we’re committed to making this
election more accessible to Black folks by:

* Creating interactive voter engagement materials on our Facebook
Messenger bot including register to vote reminders, a polling place
locator, and answering frequently asked questions
* Distributing ads about Sheldon Neeley to educate the community of
Flint about his commitments to expunge low-level marijuana convictions
and invest even more in Flint’s schools, teachers, and free and
reduced-fee college opportunities
* Sending SMS updates to Flint residents with breaking updates about the
election and information on election times and requirements
* Creating RSVP systems in our chatbot so Flint residents can attend
text-a-thons and debate watch parties, and so much more!

Social media might not seem important for social change. But on a grand
scale, it helps us reach Black voters in ways we never could’ve imagined
ten, or even five years ago. We’ve gotten over 600 comments on our ads in
the last month, and over 450 people have shared our graphics and videos.
This means our ads are getting people talking about this election, and
sharing it with their friends and family so they know too.

The proof is in the numbers, John. We’ve got to continue
innovative voter outreach in order to make victory a possibility for Black
folks in Flint. If we aren’t funded properly, we will not be able to run
public education and awareness ads urging hundreds of thousands of folks
to get out the vote for Sheldon Neeley. 

[ [link removed] ]Knowledge is power, and Flint deserves this win now more than ever
before. If our digital program for Flint is funded from now until November
5th, victory could become an even closer reality. Rush a $9 donation right
now before it’s too late. 

Until justice is real, 

Jenni


 
Not authorized by any federal, state, or local candidate or candidate’s committee. Paid for with regulated funds by ColorOfChange PAC, 1714 Franklin St., Oakland, CA 94612.

Color Of Change PAC is building a movement to elevate the voices of Black folks and our allies, and win real social and political change. Contributions to Color Of Change PAC are not deductible as charitable contributions for federal income tax purposes.

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