For a limited time — a special bonus match with the power to double your impact

Please fight Alzheimer's 2X harder with our $25,000 Bonus Match: Dear John, I sent you an email this morning that's too important not to read. So I'm sending you this follow-up message now — just in case. I don't want you to miss out on this very special opportunity to make 2X the difference with just one gift. Marvin Dworken has generously offered to match all gifts, up to a total of $25,000, until October 18, in memory of his wife, Bobbi. His gift will support Alzheimer's research efforts, while your gift can help to provide care and support and advance vital research. It's critical that we advance research that can lead to more effective treatments and, ultimately, a cure. This special $25,000 Bonus Match opportunity can make the impact of your gift go 2X as far to not only accelerate research for tomorrow, but also to provide care and support to people who are impacted by Alzheimer's right now. But only until Monday, October 18, which means this is an urgent request. In order for your gift to be matched, up to $25,000, you can't wait. Please make a gift that can be doubled in impact now. I know you support our fight to end Alzheimer's and all other dementia based on your strong interest in our work. Your help is needed now. Your gift can double in impact toward our efforts to fight this disease and advance our mission to lead the way to end Alzheimer's and all other dementia — by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. As you know, Alzheimer's can have a devastating impact on families and communities. And the COVID-19 pandemic has made things even more challenging. Alzheimer's and dementia deaths have increased 16% during the pandemic. For many families, it's been harder just to see their loved ones and offer whatever care and support they could. And the sudden absence of family members can be confusing and frightening to those at home or living in care communities. At times like these, pushing research forward and offering care and support resources are so important, including our free 24/7 Helpline (800.272.3900) that allows people living with Alzheimer's and their caregivers to receive support whenever and wherever they need it. In addition, we offer free online resources related to COVID-19 including links to support groups, suggestions for keeping friends and families connected, emergency preparedness tips, and advice for caregivers. This is a time when those of us who care the most must do all we can. This is the time to take action. I'm grateful that you've taken an interest in our work, and now I urge you to take the next step and donate while your impact can go 2X as far. Please contribute now. And thank you very much. It's so good to know we can count on you. Sincerely, Donna McCullough Chief Field and Development Officer P.S. Please don't miss this bonus match opportunity to achieve 2X the impact. We only have until October 18 to raise $25,000. Please make your best gift today.

Your donation will strengthen our efforts to advance Alzheimer's care, support and research. From face-to-face support to online education programs and promising global research initiatives, your gift makes a difference in the lives of all those affected by Alzheimer's and other dementias in your community and across the world. Thank you for your continued support. Alzheimer's Association Home Office, 225 N. Michigan Ave., Fl. 17, Chicago, IL 60601 © 2021 Alzheimer's Association. All rights reserved. 800.272.3900 | alz.org® | Donate Please add [email protected] to your address book to ensure you receive all future emails.   Having trouble reading this email? View it in your browser   View your email preferences or unsubscribe.