Dear John,

As we celebrate National Hispanic Heritage Month, I'm excited to share an important new video interview with Dr. Elena Rios, President and CEO of the National Hispanic Medical Association.  

Dr. Rios discusses a wide range of topics – including the tobacco industry's targeting of Hispanic communities, the importance of developing culturally sensitive approaches to tobacco prevention efforts, and the role of family and community in helping Hispanic tobacco users quit.

"They've really targeted our community events – cultural events – where families come together to celebrate."

This interview is the latest installment of The Take Down: Unfiltered Conversations About Tobacco – part of our Campaign for the Culture, an initiative focused on uniting, empowering, educating and engaging people of color and other targeted communities around critical healthcare and human rights issues connected to tobacco use. Learn more >>

Sincerely,

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