Manufacturers are concerned about distribution's digital capabilities, channel popularity and ability to promote their brand, according to a survey commissioned by the National Association of Wholesaler-Distributors. "Manufacturers told us that the most powerful way distributors can become more important to them is by improving the product knowledge of their customer-facing employees," Ian Heller writes.

KeHE Distributors is opening a 500,000-square-foot distribution center outside of Phoenix that is expected to add more than 270 jobs. This is the first DC in the state for KeHe, which is holding a job fair next week.

Nautical Commerce CEO Ryan Lee walks through seven technologies that B2B companies will need to understand when building successful online marketplaces. These technologies include payments, as "multi-vendor marketplace technology should allow customers to pay in the way they're used to paying -- even if that is a purchase order, or invoice, with an assisted workflow to validate, authorize, and invoice effortlessly," Lee writes.

The move toward cloud computing may eventually render the conventional on-premises data warehouse extinct, observers say. In the cloud, you're "no longer paying for infrastructure that sits idle" and "can scale dynamically, pulling in the processing power needed to complete queries quickly just for the processing time," notes Richard Berkley of PA Consulting.

Business-to-business marketers must adapt strategies as hybrid work blurs the lines between personal and professional lives, writes Dave Kelly, founder and CEO of AnalyticsIQ. Kelly recommends extending campaigns to channels prospects use as consumers and personalizing content to engage with the human being, not just who they are as a business account.

Burnout takes many forms, but some of the signs include inconsistent self-care, poor sleep, being too hard on yourself and "friction between what you do day to day and how you want to spend your life," writes Greg Carlson. Carlson offers nine starting points for reevaluating your life and taking corrective action.

This 4-part series will take you from AI-unsure to AI-adopter through a riveting compilation of live webinars, thought-provoking articles and actionable whitepapers! You will gain the intel you need to formulate new strategies and ensure that your company thrives through this era of technology transformation. Register for this month's upcoming webinar "Understanding AI and How it Works" and learn the basics of Artificial Intelligence and how to understand business conversations about it.

NAW's flagship Roundtable program is back in person! At these Roundtables, you'll exchange ideas with a trusted network of C-suite peers in distribution. Companies belonging to this community are from distribution firms between $100 million and up to $1 billion in annual sales. This unique setting of engaging with industry thought leaders and distribution executives will provide you with takeaways you can't get anywhere else! Don't miss this chance! Don't miss this chance! Register today!

Are you looking for professional development programs to help you retain and develop your key personnel? If yes, then the NAW Certificate in Distribution Professional Management program will help your leaders reach their highest performance levels. Learn more.